Brand & Communications Manager

The Brand and Communications Manager will be in-charge of the overall development and implementation of the brand strategy of Knauf Gypsum Philippines. Manage the implementation and execution of all brand and communication events and activities of the company. In-charge of leading and accelerating the overall development and implementation of the digital marketing strategy of the company.

• Oversee the creation and production of all communication materials of the company.
• Create and develop the overall brand strategy of Knauf Gypsum Philippines
• Analyze brand positioning and study consumer insights, persona, behavior and trends
• Devise innovative growth strategies and ensuring that the brand message is conveyed in all brand and marketing collaterals, literature, videos and online content
• Lead in the implementation of sales and marketing events and activities
• Translates regional category directives to local marketing strategies.
• Manage the brand & digital marketing team to ensure that the digital marketing strategy and campaigns will be implemented
• Monitor all aspects of digital customer interaction including online content, website, email, apps and all social media platforms
• Measure and report performance of all digital marketing campaigns and assess against goals