Brand Deployment Executive

Be a part of a revolutionary change!

At PMI, we’ve chosen to do something incredible. We’re totally transforming our business and building our future on one clear purpose – to deliver a smoke-free future.

With huge change, comes huge opportunity. So, wherever you join us, you’ll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly different directions.

As a Brand Deployment Executive, you will support the Brand Engagement Manager and work closely with Brand Deployment Managers in bringing brand strategies to life across campaigns, product launches, events, and partnerships. You will play a key role in ensuring brands show up consistently, compliantly, and with quality across all approved touchpoints.

You will:

Brand Deployment & Execution

• Support brand campaigns, launches, and activations across events and key channels.


• Ensure all executions follow brand guidelines and company standards.


• Assist in delivering brand presence at premium events and partnerships.

Planning & Coordination

• Help create and rollout deployment toolboxes after brand cycle kick‑offs.


• Coordinate timelines, requirements, and resources with deployment managers and cross‑functional teams.


• Manage event requirements and documentation, ensuring readiness for approval.


• Flag execution risks and support mitigation.

Brand Collaborations & Partnerships

• Assist in assessing collaboration opportunities for brand fit.


• Support development of concepts, briefs, and execution requirements.


• Coordinate with internal and external partners for seamless implementation.

Monitoring & Reporting

• Track KPIs and consolidate post‑event/activity reports.


• Gather insights to support reviews and improve future executions.

What we’re looking for

• A bachelor’s degree with a strong foundation in brand marketing or execution; comfortable supporting both planning and on‑ground delivery while managing multiple projects with tight deadlines.


• Experience in brand marketing, brand deployment, activations, events, or experiential execution.


• Basic understanding of brand strategy, positioning, and executional guidelines.


• Exposure to product launches or integrated brand campaigns across events, retail, or partnerships.


• Experience coordinating with agencies, suppliers, or external partners.

What we offer

Our success depends on the men and women who come to work every single day with a sense of purpose and an appetite for progress. Join PMI and you too can:

• Seize the freedom to define your future and ours. We’ll empower you to take risks, experiment and explore.


• Be part of an inclusive, diverse culture, where everyone’s contribution is respected; collaborate with some of the world’s best people and feel like you belong.


• Pursue your ambitions and develop your skills with a global business – our staggering size and scale provides endless opportunities to progress.


• Take pride in delivering our promise to society: to deliver a smoke-free future