Brand Marketing Manager

Company: Filinvest Alabang Inc.

Key Responsibilities:

Team Leadership & Project Management

• Manage a dynamic project marketing team, ensuring effective collaboration, productivity, and performance.
• Oversee end-to-end execution of marketing plans aligned with business objectives and sales strategies.

Marketing Strategy & Execution

• Develop and implement strategic marketing plans to promote real estate projects through various channels, including digital, print, and events.
• Track and analyze campaign performance using data-driven insights to optimize strategies and improve ROI.

Creative Content & Branding

• Supervise the creation of high-impact marketing materials such as brochures, property flyers, videos, virtual tours, and other branded content.
• Ensure consistency in brand messaging and visual identity across all platforms and materials.

Event Management

• Plan and execute marketing events such as brand launches, open houses, broker previews, and other tactical selling events to boost project visibility and engagement.

Vendor & Budget Management

• Manage marketing budgets, ensuring optimal allocation of resources and cost-efficiency.
• Collaborate with external vendors, photographers, designers, and advertising agencies to execute high-quality deliverables.

Market & Competitor Insights

• Monitor market trends, buyer behavior, and competitor marketing strategies to identify growth opportunities and maintain a competitive edge.

Qualifications:

• Minimum of 5 years of experience in marketing, with at least 3 years in a leadership or people management role.
• Strong communication, project management, and organizational skills.
• Proven ability to lead cross-functional teams and manage multiple campaigns simultaneously.
• Creative and strategic thinker with attention to detail and strong brand sensibility.
• Experience in real estate or property development marketing is a plus.