Brand Marketing Manager

Position Type: Managerial Level/Management Role

Work Location: Makati City

Work Setup: Full-Time/Onsite

Industry: Manufacturing & Trading Industry

About the Job:

The position requires extensive experience in managing the Marketing Department, including Marketing Research, Creatives & Promo, and Category Management. Knowledge of B2G and FMCG is vital. Responsibilities involve overseeing branding, advertising, and promotions, optimizing marketing strategies, analyzing market trends, generating leads, and coordinating with various departments. Budget management, staff supervision, and reporting to senior management are key tasks. Additionally, promoting the brand at industry events and staying updated on marketing trends are essential.

Scope & Responsibilities:

• Lead the marketing team, overseeing tasks such as research, advertisements, and promotions.
• Understand the Business to Government (B2G) and Fast-Moving Consumer Goods (FMCG) industries.
• Enhance the brand's image and develop effective sales strategies.
• Predict market trends and identify opportunities to attract new customers.
• Manage the marketing budget and staff.
• Prepare and present reports to senior management on a quarterly and annual basis.
• Represent the brand at trade shows and other industry-related events.
• Stay informed about current marketing trends and strategies.

Required Qualifications:

• Bachelor's degree in marketing, finance, business administration, or related field.
• Minimum ten (10) years of marketing experience.
• At least two (2) years' experience as a marketing manager.
• Experience with CRM systems.
• Extensive knowledge of marketing strategies, channels, and branding.
• Exceptional analytical and problem-solving abilities.
• Effective time management and organizational skills.

Preferred Qualifications:

• Strong leadership, communication, and collaboration skills.
• Proficiency in electronic marketing automation software.
• Master's degree in relevant field preferred.

About the Client:

Our client specializes in outdoor advertising, consumer products, renewable energy solutions, and corporate services, striving to provide exceptional offerings across various industries and contribute to economic growth.

Join our client team and unlock a range of enticing benefits, including:

• Competitive Base Salary
• Medical and Dental Benefits
• Group Life Insurance
• Retirement Fund
• Incentives
• Leave Conversion

About Likha Careers:

Likha is a traditional Tagalog (Filipino) word that means ‘to create’ or creation. At its core, Likha Careers exists to help create a world where people of all walks of life have the opportunity to participate in a positive and rewarding career where happiness, pride, and financial security are achieved. We do this through thoughtful, people-centric career services.

Let’s create your career together!