Brand Marketing Specialist

The Marketing Communications Specialist plays a key part in the development and execution of the Brand Plan and Marketing Communications Plan for Ford. The role is expected to collaborate closely with regional and local agency partners in creating and executing marketing campaigns. 

Key responsibilities include providing insights from data sets, conducting meetings with partner agencies, managing fixed marketing budget planning, and ensuring timely implementation of media plans. Additionally, the Specialist focuses on achieving Advertising Proficiency by maintaining "Ford speak" in communications, creating advertising briefs, managing digital channels, and developing marketing assets while ensuring compliance with Ford brand guidelines. Budget management, KPI monitoring, agency performance evaluation, and coordination of retail-oriented marketing activities to achieve objectives are also integral aspects of the role, including creating retail campaigns, proposing retail offers, evaluating marketing programs, and interpreting competitive information for counteractions as necessary. 

Overall, the Marketing Communications Specialist is responsible for leading marketing efforts, managing budgets, ensuring brand compliance, and driving retail-oriented marketing activities to support sales objectives for the Ford brand.

Education Qualification Graduate of any 4-year course; preferably in business administration, communications, or marketing No. of Years of Experience -8 years of professional experience Preferred previous experiences Experience in brand (account for those with agency background) or marketing management for at least 5 years is an advantage Functional Skills

High proficiency with computer applications (MS Word, Excel, and PowerPoint)

Knowledgeable in Adobe Photoshop, video editing is an advantage

Behavioral Skills Excellent English oral and written communication skills Special Knowledge / Skills Required

Interest in automotive or any related product/field is also an advantage

Must know how to drive a 4-wheel vehicle, with valid driver’s license

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