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Join the Pioneer Crypto Brand in the Philippines!
Coins is the most established crypto brand in The Philippines and has gained the trust of more than 18 million users. Through the easy-to-use mobile app, users can buy and sell a variety of different cryptocurrencies and access a wide range of financial services.
Coins is fully regulated by the Bangko Sentral ng Pilipinas (BSP) and is the first ever crypto-based company in Asia to hold both Virtual Currency and Electronic Money Issuer licenses from a central bank.
Responsibilities
- Define and lead the overall branding and communications strategy for Coins.ph, ensuring a unified and compelling voice across all touchpoints
- Oversee brand messaging and visual identity across platforms, ensuring consistency in tone, look, and feel
- Manage content strategy, social media operations, and community engagement to drive awareness, trust, and user growth
- Act as a strategic partner to leadership, advising on positioning, media approach, and high-impact communications moments
- Lead all PR efforts: from building media relationships and securing earned media, to managing agency partners and crisis comms as needed
- Drive thought leadership initiatives by identifying speaking opportunities, content platforms, and executive visibility tactics
- Collaborate with internal stakeholders (Product, Legal, Partnerships, CX, HR) to align messaging and proactively uncover storytelling opportunities
- Oversee the creation of high-quality content: press releases, media kits, op-eds, blog posts, brand guidelines, and more
- Track media coverage, analyze brand sentiment, and report on key communications KPIs and campaign impact
- Mentor junior team members or contractors and manage external partners to ensure quality and consistency
- Stay up-to-date with industry trends, competitive landscape, and regulatory issues impacting brand and communication strategies
Requirements
- Bachelor’s degree in Communications, Marketing, Public Relations, Journalism, or a related field
- Minimum 5–7 years of experience in brand management, strategic communications, or public relations, with at least 2 years in a leadership or senior role
- Exceptional written and verbal communication skills; adept at both strategy and execution
- Proven success in building or transforming a brand in a fast-paced, digital-first environment
- Deep understanding of the media landscape and experience managing press relationships
- Track record of leading integrated communications strategies across digital, media, and owned channels
- Strong editorial instincts, project management skills, and stakeholder management experience
- Comfortable navigating a regulated, dynamic industry like fintech or crypto (experience in crypto is a plus)
Join the Coins Team Now!
Meaningful Collaborations - The successful candidate will work cross-functionally with other relevant teams to carry out implementations that will improve and create an impact on customer experience.
Scalable Growth - Be part of a fast-growing organization with the vision to expand its territories outside APAC which will provide opportunities for career advancement.
A Space For Bright Ideas - Let your bright ideas be converted into meaningful changes! Coins culture welcomes new ideas backed up by data to create an impact.
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