Business Analyst - Sales and Marketing

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Job Description - Business Analyst - Sales and Marketing

Responsibilities :

Job Summary:

The business analyst reviews, analyzes, and evaluates business systems and user needs. The role will identify problems and opportunities within a company and ultimately provide solutions that help achieve the business goals. The role will develop and monitor data quality metrics and ensure business data and reporting needs are met.

The business analyst assists with the implementation and support of business information systems in the organization. The role should cover collaborating with business and IT teams to develop initiatives and strategies that optimize costs and improve internal & external reporting.
 

Key Roles & Responsibilities:

  • Understand operational objectives of business functions by gathering information, evaluating output requirements and formats.

  • Assist in the documentation of business use cases by constructing workflow charts, studying system capabilities and current practices, writing specifications and designing modifications.

  • Recommend controls by identifying problems and documenting improved procedures

  • Interpret, evaluate and interrelate research data and develop integrated business analysis for strategic decision-making purposes

  • Create informative, actionable, and repeatable reporting that highlights relevant business trends and opportunities for improvement.

  • Maintain user confidence and protect business by keeping information confidential and providing accurate access to business users

  • Collaborates with the IT teams to leverage solution that would enable the teams to provide decision makers an intuitive, interactive, self-service environment that enables them to monitor business results, predict outcomes and drive action plans for optimal business performance.

  • Understand business requirements in BI context and design data models to transform raw data into meaningful insights.

  • Create dashboards and interactive visual reports using Power BI

  • Design, develop, test, and deploy Power BI scripts and perform detailed analytics.

  • Drive automation and predictive analytics use cases leveraging the Microsoft Power platforms or other related tools.


  • Competencies, Skills, Knowledge & Abilities:

  • Analytics Modelling

  • Data Processing

  • Business Acumen

  • Tools and System Proficiency

  • Communication Proficiency

  • Project Management

  • Relationship Management

  • Educational Background:

  • Degree in Computer Science, IT, Engineering, Business, or any equivalent.

  • Certification for SQL, AI, or Digital Automation is a plus but not required

  • How to Apply ?

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