Job Description - Business Development Representative (Pooling)
Summary of the Role
As the Business Development Associate, you will spearhead the identification and qualification of new business opportunities, focusing on enterprise-level law firms, corporate legal teams, and similar markets. You’ll collaborate closely with both marketing and sales teams to maintain a robust pipeline of high-quality leads. This role requires a proactive, strategic, and results-focused professional with a proven track record in B2B SaaS—preferably in AI or Legal Tech. Experience with Contract Lifecycle Management (CLM) solutions is a major plus.
What you will do:
Lead Generation & Prospecting
Identify high-potential prospects within target sectors, especially mid-sized to enterprise-level legal departments and law firms.
Engage prospective customers via multi-channel outreach (calls, emails, social platforms, etc.), consistently following up to nurture interest.
Leverage your knowledge of AI and legal technology trends to tailor your outreach and demonstrate value.
Pipeline Management
Qualify and evaluate incoming leads, assessing product fit, budget potential, and decision-making authority.
Accurately document all interactions, insights, and lead status updates in the CRM (Salesforce, HubSpot, or equivalent).
Collaborate with Sales Managers and Account Executives to ensure a seamless hand-off of qualified leads.
Product & Industry Expertise
Develop comprehensive knowledge of our Generative AI solutions, focusing on how they address common legal pain points, including contract management.
Stay updated on market shifts, competitive products, and best practices in legal tech to position our solution effectively.
Educate prospects on the benefits of integrating AI-driven tools, particularly around CLM (if relevant to their needs).
Cross-Functional Collaboration
Provide feedback to the marketing team to refine campaigns and targeting strategies based on prospect interactions.
Work closely with product teams to stay informed on feature updates and roadmap items, ensuring accurate prospect communication.
Share market insights and emerging trends that can influence product development or sales strategies.
Prepare and present regular SDR metric reports (conversion rates, pipeline velocity, etc.) for leadership.
Continuously optimize outreach strategies to enhance lead quality and increase the overall sales pipeline.
Bonus Points:
Experience with, or strong familiarity of, Contract Lifecycle Management (CLM) platforms is highly advantageous.
Past success in hitting or exceeding sales development KPIs in a growth-stage environment.
Exposure to account-based marketing (ABM) initiatives.
Experience in scaling a startup or early-stage business.
What you bring:
Exceptional verbal and written communication abilities, with the skill to simplify complex concepts.
Bachelor’s degree in Business, Marketing, Communications, or a related discipline—or equivalent work experience.
3-5+ years in an SDR/BDR or inside sales role within B2B SaaS, AI, or Legal Tech; proven success in driving pipeline growth.
At least 3 years experience in qualifying and evaluating leads, assessing product fit, budget potential, and decision-making authority.
At least 3 years experience in identifying high-potential prospects within target sectors, especially mid-sized to enterprise-level legal departments and law firms.
Demonstrated proficiency in Salesforce, HubSpot, or similar CRM tools.
Comfortable discussing AI-driven solutions; able to integrate technical understanding into prospect conversations.
History of working autonomously while managing multiple priorities in a fast-paced environment.
Receptiveness – being open and non-defensive when receiving feedback
Adaptability - being flexible, quick to adjust to new tasks, environments, or changes without needing extensive guidance.
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