Campaign Manager

Key Responsibilities

• Drive the strategy, planning, and execution of high-impact marketing campaigns that support new product launches, regional initiatives, and sales motions
  

• Develop campaign briefs, frameworks, and timelines in partnership with cross-functional stakeholders, ensuring each campaign aligns with business priorities and delivers measurable outcomes against strategic objectives
  

• Collaborate closely with demand generation, brand & communications, customer success teams, and sales teams to build cohesive, persona-aligned campaigns that drive awareness, engagement, and conversion throughout the buyer journey
  

• Build campaign-ready assets that support full-funnel execution including landing pages, sales outreach sequences, customer case studies, website copy, and video scripts
  

• Monitor campaign performance in real time, identify opportunities to iterate, and scale successful motions with repeatable playbooks, standardized briefs, and campaign calendars
  

• Own and improve campaign processes, documentation, and planning cadences to drive alignment, efficiency, and speed to market
  

• Leverage buyer insights, market research, and competitive intelligence to inform campaign strategy, refine messaging, and ensure relevance across segments, regions, and personas
  

• Deliver clear, data-driven reporting on campaign results including pipeline impact, engagement metrics, and ROI, to inform stakeholders, guide future investment decisions, and champion a culture of accountability and results across all marketing initiatives

Requirements

Essential Qualifications

• 4+ years of B2B marketing experience leading full-funnel campaigns across global markets and diverse personas from development to execution
  

• Strong collaboration skills and cross-functional experience working with demand generation, creative, sales, and customer success teams
  

• Advanced proficiency with HubSpot and other marketing automation platforms
  

• Demonstrated success leading product launches and building repeatable campaign frameworks aligned to business goals
  

• Proven track record implementing and optimizing marketing processes that deliver measurable results
  

• Strong analytical and problem-solving skills with exceptional attention to detail
  

• Proven ability to manage multiple projects simultaneously, balancing strategic thinking with tactical execution in a fast-paced environment
  

Optional Qualifications

• Proficiency with AI tools and a forward-thinking mindset for integrating AI into campaign planning, execution, and performance optimization
  

• Familiarity with account-based marketing (ABM) and customer segmentation strategies
  

• Experience managing marketing projects through structured methodologies (Agile/Scrum preferred)
  

Benefits