Campaign Marketing Associate

JOB SUMMARY

To support the execution of national and regional PWP (Purchase with Purchase) programs and calendar-based consumer activation campaigns. This role ensures timely coordination with purchasing, creatives, and retail to deliver campaign mechanics that lift basket size, drive footfall, and reinforce MR.DIYs value proposition across shopper moments.

Detailed Job Description:

A. PWP & Promo Activation Planning

• Develop, update, and maintain the rolling calendar of PWP offers (45 per year)
• Collaborate with Local and MY Purchasing Teams to propose high-demand PWP items, secure stock forecasts, and finalize pricing tiers
• Coordinate closely with Retail Trade Marketing, Digital and Creative Team for toolkit preparation (flyers, shelf talkers, visuals)
• Draft PWP mechanics, redemption rules, and disclaimers for Legal/Approver review
• Monitor campaign readiness per store, SKU arrival timing, and distribution rollout

B. Consumer Moment Campaigns

• Plan quick-win, category-based activations tied to seasonal relevance (e.g., Rainy Day Essentials, Fathers Day, Pet Monthly)
• Assist in conceptualizing simple, price-led offers that leverage household, hardware, or personal care triggers
• Support campaign brief development and creative asset routing with the Creatives team

C. Post-Evaluation & Documentation

• Coordinate with Insights & Analytics team (Erika Medina) to collect campaign impact reports: redemption, promo sales lift, transaction volume
• Maintain a campaign tracker dashboard: mechanics used, campaign duration, SKU performance, learning summary
• Contribute to post-campaign documentation decks and share inputs during team calibration

Key Success Indicators (KPIs):

• Timely delivery of PWP and consumer moment promo kits
• Promo readiness alignment across RTM, Creatives, Digital, and Purchasing
• Redemption performance vs. target (PWP-specific)
• Execution feedback from retail and field ops teams
• Accuracy and utility of campaign tracker documentation

Required Competency & Qualifications:

Experience & Skills:

• 1 to 2 years in campaign coordination, trade marketing, shopper marketing, or retail merchandising
• Familiar with promo mechanics such as bundle pricing, redemptions, and limited time offers
• Organized in handling promo calendars, SKUs, and toolkit deliverables
• Skilled in cross-team coordination with Creatives, Purchasing, RTM, Digital, and Insights

Behavioral Traits:

• Highly detail-oriented and deadline-driven
• Comfortable juggling overlapping timelines and tasks
• Practical, collaborative, and quick adjust based on retail realities
• Proactive communicator across departments

Education:

• Bachelors degree in Marketing, Business, Retail Management, or a similar field
• Background in retail, FMCG, or brand activations is a plus