Communications Integration Officer

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Job Title : Communications Integration Officer

Job Summary :

The jobholder is responsible for end-to-end campaign management & integration via creating, executing and monitoring performance of IMCs for business units that will be assigned to him/her.

A. Campaign Integration

Orchestrate end-to-end execution of integrated marketing campaigns through various platforms such as digital, traditional, events/activations and other emerging platforms.

Ensures seamless and timely execution of all collaterals / elements / campaign output. These include (but not limited to): creative collaterals on digital and non-digital media, media / advertising channels, landing pages / owned channels, social media, PR play etc.

Provides direction for content and creative development in support of marketing and product requirements.

Ensure cohesiveness and consistency in language and branding across the Digital Products.

Ensures tracking and fulfillment of communication metrics – awareness / creative performance metrics, acquisition digital sales metrics in close coordination with Media team.

Tracking and processing of accruals for CEs/Invoices of assigned projects CE / billing

B. Communication Planning

Work with program managers / product managers to align business objectives and translate into a marketing communication plan

Helps develop and initiate strategies such as but not limited to communication plans, go-to-market frameworks, content themes, creative strategies that are rooted on consumer insights

Performs research and investigation to prepare competitive of all credit and prepaid cards on a monthly basis

Conducts regular checks of newspapers, competitors’ websites and collaterals (e.g. SOA inserts, SOA newsbriefs, newsletters) and updates the competitive monitoring board as necessary

C. Stakeholder Management

Responsible in leading and collaborating with key stakeholders/internal clients throughout the whole campaign development process

Manage agencies (digital/events) and creative team to build campaigns & develop communication materials

Coordinates / secures approvals with internal clients / institutional branding teams

Qualifications :

Must have a bachelor’s degree from a college/university, preferably a graduate of communications / marketing or business course.

Experience in creatives, media agency, or other fast-paced industries such as telco/FMCG/ECOMM is a plus

Marketing Comms or In-house agency experience in banking a plus

At least 3-5 years of experience working in brand / marcomm or product marketing, advertising agencies, and/or media (digital + non-digital) agency

Other Details :

Rank : Junior Officer

Unit : Consumer Business Sector / Digital Sales and Marketing Services Department