Content & Digital Media Specialist

• Lead Generation & Campaign Content
  
• Develop content to support lead generation campaigns, including marketing emails, landing pages, gated assets, and supporting visuals.
  
• Create nurture content for prospects who engage with campaigns but are not yet sales -ready, aligning messaging to buyer stage and intent.
  
• Write sales -aligned emails designed to appear as one -to -one outreach from Sales, supporting outbound prospecting and follow -up.
  
• Content Creation & Design
  
• Write and design campaign assets such as whitepapers, case studies, customer testimonials, one -pagers, sales slicks, and presentations (often owning both copy and layout in Canva).
  
• Produce social media content, including posts tied to campaigns, including captions and visuals (graphics, photos, carousels, etc.).
  
• Translate technical concepts and solutions into clear, customer -focused value propositions that resonate with target audiences.
  
• Collaboration & Enablement
  
• Partner with internal subject -matter experts, Sales, and technical teams to gather insights and develop accurate, compelling content.
  
• Support sales enablement by creating content that reinforces key messaging, objections handling, and differentiation for outbound and follow -up use.
  
• Ensure consistency in brand voice, tone, and visual standards across all content.
  
  Execution & Optimization
  
• Build and publish content using marketing and collaboration tools (e.g., HubSpot, Planner, SharePoint).
  
• Maintain content calendars, campaign workflows, and asset libraries.
  
• Leverage AI tools (e.g., ChatGPT, Copilot) to support ideation, drafting, and optimization while maintaining quality and brand standards.
  

Requirements

• 3–5 years of experience creating B2B marketing content, with a strong emphasis on lead generation, demand generation, or sales enablement.
  
• Proven ability to write value -driven messaging that supports outbound prospecting and pipeline growth.
  
• Strong writing, editing, storytelling, and proofreading skills; experience adapting content for different channels and buyer stages.
  
• Hands -on experience with digital design tools, particularly Canva (required).
  
• Experience creating campaign -based social content, including captions and visuals.
  
• Familiarity with HubSpot or similar marketing automation platforms.
  
• Experience working within the Microsoft ecosystem, including SharePoint, Planner, Teams, and Outlook.
  
• Experience using AI content tools, such as ChatGPT or Microsoft Copilot.
  
• Strong project management and time -management skills; ability to manage multiple campaigns and deadlines.
  
• Ability to collaborate cross -functionally and communicate technical concepts in a clear, customer -friendly way.
  
• Portfolio of relevant writing and content samples required.
  Education
  
• Bachelor's degree in journalism, English, communications, marketing, or related field