The Snapshot

You'd be joining a premium Australian day spa and wellness centre, known for an elevated, sensory-led experience across massages, facials, spa packages and a growing range of wellness products sold online. The brand is building out its digital presence and leaning into paid and organic content to drive bookings, so this role sits right at the centre of that growth.

You'd work directly with the directors, producing the promotional content that goes out across Google Ads, Meta, email and the website. This is a hands-on, output-driven role: you're not just executing a brief, you're bringing ideas for what could work better than the usual spa-marketing playbook, and you're comfortable using AI-powered tools to help you produce more, faster, without losing quality.

This role is based in the Philippines, working remotely full-time hours aligned to Australian business hours.

What You'll Actually Do

Paid advertising creative

• Produce promotional content for Google Ads and Meta (Facebook and Instagram) campaigns: static imagery, short-form video, carousels and copy, optimised for each platform and aligned with the campaign objective and brand voice


• Develop ad creative built to drive bookings and conversions, testing and refining based on what the results tell you


• Work within the brand's style guide while still pushing for creative originality and performance

Video editing and UGC production

• Edit raw footage into polished, on-brand short-form content for Meta, Reels and paid advertising, with strong pacing, sound, captions and visual storytelling


• Use AI-powered platforms such as Arcads to produce and iterate UGC-style content at scale for both paid and organic use

Email marketing and campaign content

• Work with the directors to build visually polished, well-written email campaigns for spa packages, seasonal offers, product launches and booking incentives


• Write and design campaigns with a clear promotional structure: strong subject lines, compelling visuals, purposeful copy and a clear call to action, across one-off sends and automated sequences


• Translate the directors' strategic direction into finished, ready-to-deploy creative

Social media and organic content

• Keep a consistent flow of content going on Facebook and Instagram that builds brand presence and promotes packages and offers


• Bring genuine creative curiosity, aiming for content that stands out from the usual spa-marketing approach rather than repeating it

Website and digital asset management

• Produce and update website content: promotional banners, landing page assets, product and package imagery, and ecommerce content, all optimised for conversion

Keep the digital asset library organised (Dropbox or similar), version-controlled and easy for the wider team to find what they need

What You Need to Bring

• A portfolio you can share showing real work across video, static design and digital advertising


• Hands-on video editing experience, including AI-assisted tools, with the ability to take raw footage and produce finished short-form content independently and to a consistently high standard


• Proficiency in Canva or an equivalent design tool for promotional graphics, email templates, social assets and ad creative


• Genuine openness to using AI content platforms such as Arcads for UGC-style ad creative, even if you haven't used that exact tool before


• A solid grasp of how creative functions in Google Ads and Meta campaigns, and what actually makes ad creative perform