Content Manager

Vista Musical Instruments is an innovative, global collective of music-related brands dedicated to building meaningful products and experiences for the music community. Brands include MONO, Harmony, Heritage Guitars, Teisco, Swee Lee, Dawsons, and Manny’s. Vista Musical Instruments is headquartered in Singapore, with operations in the USA, UK, and APAC, and is a part of Caldecott Music Group.

Established in 1946 and headquartered in Singapore, Swee Lee is South East Asia's leading omni-channel musical instrument and lifestyle retailer and distributor. Committed to community and creativity, the brand's mission is to be the region's trusted house of music and expression. Swee Lee is known for curating immersive experiences at their cafes and Local store concepts, and matching customers with the products and services they need throughout their musical journey. With a legacy rooted in thoughtfulness, resourcefulness, and enthusiasm, Swee Lee embodies a passion for music that resonates across the region. Swee Lee is a part of Vista Musical Instruments and has locations in 5+ countries across South East Asia.

Job Overview:

We are seeking a proactive and self-driven Content Manager to join our E-commerce team. In this role, you will manage content for the Swee Lee brand in the Philippines, ensuring localization and alignment with customer preferences in the market. You will oversee the adaptation of banners, web copies, and product listing pages for cultural and linguistic accuracy. You will also collaborate with local marketing teams to create hyper-local promotions and provide valuable feedback on market trends to enhance Swee Lee’s online presence.

The ideal candidate has strong English proficiency, excellent time management, and meticulous attention to detail, thriving in a fast-paced environment with minimal supervision.

Responsibilities:

Localisation

• Localize product listing pages and banners/web copies to resonate with cultural preferences and language.


• Ensure that all digital assets are tailored to the local audience while maintaining brand consistency.

Marketing Collaboration

• Align with local marketing teams to develop hyper-local offers and promotions tailored to customer behavior in the market.


• Provide insights on local customer needs and preferences to inform marketing strategies.

Competitive Analysis

• Monitor competitors’ pricing and promotional strategies for top-selling products.


• Provide regular updates to ensure Swee Lee remains competitive in the market.

Content Management

• Manage product information and catalogs for the Swee Lee website.


• Conduct quality checks on product images, marketing copy, pricing, and availability.


• Write, proofread, and edit content to ensure clarity, accuracy, and consistency.

Market Trends Feedback

• Identify and communicate market trends or customer needs specific to the country.


• Propose improvements to digital assets and campaigns based on market insights.
  

Requirements:

• Bachelor’s degree with a minimum of 2 years of relevant experience.


• Proficiency in content management systems.


• Strong communication skills with an excellent command of English.


• Familiarity with Adobe Photoshop.


• Basic HTML knowledge.


• Ability to work effectively with local and regional stakeholders.


• A passion for music is a bonus.
  

Benefits:

• Competitive salary and benefits package.


• Flexible work environment.


• Attractive staff discount.