Content Marketing Specialist

Work Setup: Office Based

Work Category: Freelance

Work Schedule: Monday to Friday

Job Description:

1. Content Strategy

Assist the Social Media Manager (SMM) to develop and execute a comprehensive content marketing strategy aligned with overall business objectives

2. Content Creation

Create high-quality, engaging, and shareable content, including blog posts, articles, social media posts, videos, infographics, and other multimedia formats
Ensure content aligns with brand voice, values, and messaging
Assist in preparation of content briefs of all brands
Uphold brand guidelines and messaging in all communication materials

3. Content Distribution

Develop a distribution plan to ensure content reaches the target audience through various channels, including social media, email, and partnerships
Utilize content distribution platforms and tools effectively

4. Collaboration

Collaborate with cross-functional teams, including marketing, operations, and other vendors, to ensure content aligns with overall marketing initiatives

5. Content Calendar Management

Develop and maintain a content calendar to ensure a consistent and timely flow of content
Schedule contents using Meta Business Suite in a timely manner

6. Audience Engagement

Foster audience engagement through effective storytelling, calls-to-action, and interactive content elements
Monitor and respond to audience comments and feedback

7. Stay Informed

Share insights and recommendations for keeping content strategies innovative and effective
Stay updated on industry trends, content marketing best practices, and emerging technologies

Requirements:

• A Bachelor’s degree in Marketing, Business or related field
• Proven experience of 2-3 years in a marketing role, preferably in the healthcare / aesthetic sector
• Experienced in data driven marketing, analyzing data and coming up with content strategy plans from insights gained
• Experienced in social media management, digital marketing (SEO, SEM and pMAX) and content creation
• Ability to work effectively in a team and independently, managing multiple projects simultaneously whilst ensuring deadlines are met
• Well-versed in digital marketing platforms and software (Google Analytics, CRM systems, etc.)
• Strong written and verbal communication skills
• Proficient in English – spoken and written
• Willing to work onsite in Muntinlupa City

NOTE: This is a freelance fulltime position