Content Marketing Specialist - Blog Writer

We are seeking a Content Marketing Specialist to join our growing marketing team. This role is ideal for an early-career writer who is passionate about storytelling, digital marketing, and content that drives real results.

You’ll play a key role in producing high-quality written content—primarily blog content—while supporting broader content initiatives across our website, email marketing, and paid and organic channels. This is a great opportunity to grow your content marketing skills in a collaborative, fast-paced environment.

Key Responsibilities

• Write engaging, SEO-optimized blog content that supports business goals and audience needs

• Assist in developing and executing content marketing strategies aligned with brand and campaign objectives

• Create written content for blogs, emails, paid ads, and website pages

• Conduct research on industry trends, topics, keywords, and audience interests

• Optimize content for SEO, including keyword usage, metadata, formatting, and internal linking

• Collaborate with the content marketing team on content ideas, themes, and campaigns

• Manage assigned content deadlines and contribute to content calendars

• Review content performance metrics and apply insights to improve future content

• Support messaging development for key services and solutions to ensure brand consistency

• Contribute to the evolution of our brand voice and storytelling approach

Qualifications & Skills

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field

• Strong writing and editing skills with excellent grammar and attention to detail

• Creative thinker with strong storytelling abilities

• Basic understanding of SEO best practices and content optimization

• Ability to manage deadlines and work both independently and collaboratively

• Previous experience in content writing, blogging, or digital marketing (internships or freelance work count)

• Familiarity with WordPress, Google Docs, and tools like Canva is a plus

• Fluent in English

KPIs & Success Metrics

• Growth in organic traffic and on-page engagement

• Improved keyword rankings for assigned blog topics

• Consistent on-time content delivery

• Positive internal feedback on content quality and collaboration

Why You’ll Love This Role

• Supportive team environment with mentorship and growth opportunities

• Hands-on experience with real-world content strategy and performance metrics

• Opportunity to develop as a content marketer, not just a writer

• Your ideas and creativity will be encouraged and valued