Creative Producer - #34958

As a Creative Producer, you will be responsible for consistently producing high-performing creatives for lead generation campaigns across video and static formats, with a target output of 10 new creatives per week.

The ideal candidate has strong direct-response creative experience, excels in rapid iteration based on performance data, and is comfortable using AI-assisted tools to make production faster and more efficient.

Creative Production & Output

• Produce short-form video advertisements (UGC-style) and statice creatives for Meta placements
• Deliver 10 new creatives per week using a batching system (2 angles x 5 variations)
• Develop multiple ad formats including: 9:16, 4:5, 1:1, thumbnails, and captions

Performance-driven Iteration

• Continuously improve creatives based on performance feedback and data insights
• Optimize key performance elements such as: hooks, first two seconds of videos, offer framing, proof elements, calls-to-action (CTAs)
• Track and improve CTR and thumbstop rates versus baseline performance

Creative Systems & Asset Management

• Maintain a structured “Winners Library” containing:

• Best-performing hooks
• Scripts
• Proof elements
• Calls-to-action
• Visual styles
• Ensure organized file management and efficient creative workflow processes

Production Coordination

• Coordinate and execute basic shots as needed, including: phone shoots, testimonial recordings, and B-roll capture
• Manage scheduling and logistics to ensure smooth production flow
• Ensure proper lighting, framing, and audio quality during shoots

Brand & Compliance Management

• Ensure all creatives align with brand guidelines
• Maintain compliance standards and avoid misleading claims in advertisements

Key Performance Indicators (KPIs):

• Delivery of 10 new creatives per week on schedule
• Turnaround time from brief to first draft
• Creative win rate (percentage of creatives that become top performers)
• Improvement in CTR and thumbstop rate versus baseline

Must-have Skills / Qualifications:

• At least 3 years of experience in creative production, video editing, or performance marketing creatives
• Strong video editing skills (CapCut, Adobe Premiere, After Effects, or similar tools)
• Proven experience producing direct-response or performance-driven creatives
• Ability to execute quickly with strong organization and file management skills
• Comfortable with rapid iteration/improving creatives based on performance feedback
• Familiar with AI tools for scriptwriting, hooks, subtitles, and creative variations (AI-assisted workflows acceptable)
• Basic motion graphics skills

Advantageous Experience/Skills:

• Experience in finance or services lead generation advertising
• Scriptwriting skills