Creative Strategist/Video Editor

Title: Creative Strategist / Video Editor (Performance Marketing)

Team: Performance Creative

Location and Schedule: Remote; full-time with flexible hours

Employment Type: Full-time

Reports To: Co-Founder


Why this role exists:

This role strengthens the creative engine behind the companys performance marketing efforts. It ensures a steady flow of compelling, high-converting ad concepts that align with audience psychology and telehealth compliance.

Outcomes to own:

First 90 days:

• Become familiar with the brand, creative workflow, and performance marketing approach.

• Produce clear creative angles and short scripts that follow compliance guidelines.

• Build a smooth working rhythm with the Ukraine-based editing team.

Six months:

• Maintain a consistent pipeline of high-quality video concepts ready for testing.

• Independently identify audience insights and performance drivers that shape new creative ideas.

• Deliver scripts and briefs that help editors produce assets with minimal revisions.

Twelve months:

• Contribute to a scalable creative strategy that improves efficiency and creative diversity over time.

• Help shape long-term creative direction across campaigns.

• Develop systems that streamline collaboration, ideation, and output quality.
  
  

What you will do:

• Develop creative angles, hooks, and short-form video scripts for paid social campaigns.

• Coordinate with the Ukraine-based editing team to ensure smooth production and on-time delivery.

• Research audience insights, competitor creative trends, and performance patterns to guide concepts.

• Review video drafts and provide clear, actionable feedback to strengthen messaging and impact.

• Maintain a steady flow of new concepts and variations for ongoing testing cycles.

• Ensure all scripts and creative directions follow telehealth and platform compliance requirements.

KPIs and Guardrails:

Primary KPIs:

• Quality and clarity of creative concepts and scripts

• Timeliness of deliverables and collaboration with editors

• Effectiveness of creative output in supporting performance marketing goals

Guardrails:

• All messaging must align with telehealth compliance and brand voice

• Creative decisions must be supported by audience insights and strategic rationale

Must have experience:

• Background in DTC performance marketing and creative strategy

• Experience developing ad scripts, angles, and concepts for paid social

• Understanding of audience psychology and performance-driven messaging

• Ability to work with and guide a remote video editing team

• Portfolio showcasing performance-oriented video ads or creative strategy work
  
  

Nice to have:

• Experience in telehealth or regulated industries

• Familiarity with creating briefs for multilingual or internationally distributed teams

• Comfort experimenting with AI-powered creative tools
  
  

Tool Stack:

ClickUp, AI creative tools, standard video scripting and review workflows

Working Model:

The team operates primarily asynchronously with flexible hours. Collaboration happens through ClickUp and messaging tools, with periodic check-ins to align on creative priorities, review concepts, and plan production cycles.