CRM & Lifecycle Marketing Specialist

GrowthAssistant is looking for a talented, detail-obsessed ​​​​​​CRM & Lifecycle Marketing Specialist to join our growing team. If you have expert-level experience in email and lifecycle marketing operations, love working with data and platforms like Iterable, and thrive in fast-paced environments, this could be the perfect fit.

This is a great opportunity for someone who wants to grow with a dynamic brand and is eager to take on increasing responsibilities in CRM and campaign operations.

📌Open to candidates based in the Philippines and Latin America.

The Benefits

The Role:

Campaign & Program Management

• Manage and optimize lifecycle marketing programs to help achieve quarterly revenue targets.
• Prepare clear and detailed production briefs to support campaign execution.
• Oversee multiple programs simultaneously while ensuring timelines, priorities, and deliverables are met.

Stakeholder Collaboration

• Manage communication and alignment across teams, including creative studios and operational partners.
• Serve as the primary point of contact for execution teams, providing context around audience segmentation and targeting.
• Review creative assets and provide feedback to ensure alignment with campaign briefs and objectives.

Performance Analysis & Reporting

• Track and analyze lifecycle program performance across channels.
• Prepare detailed performance reports with actionable insights and recommendations.
• ​​​​​​​Use data to inform optimizations and improve future campaign performance.

The Requirements:

• 3+ years in lifecycle marketing, email, and CRM.
• End-to-end email marketing experience: build → QA → launch.
• Proficient with marketing automation/ESP platforms (Braze, Klaviyo, Iterable, SFMC, HubSpot).
• Strong knowledge of customer journeys, segmentation, and personalization.
• 1+ year managing cross-functional marketing campaigns.
• Excellent project management and multitasking skills.

Nice-to-have:

• Experience in the fintech or financial services industry.
• ​​​​​​​Familiarity with audience segmentation, targeting strategies, and lifecycle campaign execution.