Digital Advertising Manager (Paid Media Manager)

I.        Summary of Responsibilities - Employment Contract

1. Strategic Leadership
1. Develop and oversee paid media strategies across Facebook, Google, LinkedIn, TikTok, Instagram, Twitter/X, Spotify, and programmatic platforms.
2. Align paid media initiatives with overall marketing and business objectives, ensuring ROI/ROAS targets are consistently met.
3. Lead media planning and budget allocation to maximize efficiency and profitability.
2. Campaign Management
1. Direct end-to-end campaign execution: keyword strategy, audience segmentation, landing page optimization, ad copywriting, and analytics integration.
2. Monitor KPIs and performance metrics, proactively optimizing campaigns to achieve growth targets.
3. Implement A/B and multivariate testing to continuously improve campaign performance.
3. Analytics & Reporting
1. Translate complex data from Google Analytics, Meta Ads Manager, LinkedIn Ads, TikTok Ads, and other platforms into actionable insights.
2. Deliver clear, strategic performance reports to leadership and clients, highlighting opportunities for growth and efficiency.
4. Cross-Functional Collaboration
1. Partner with Creative, Copywriting, SEO, UX, Social, Content, and Tech/DevOps teams to ensure cohesive execution of paid media campaigns.
2. Integrate paid media into the broader marketing mix, driving synergy across channels.
5. Client & Stakeholder Management
1. Serve as a senior point of contact for clients, managing expectations, presenting strategies, and leading pitches.
2. Communicate campaign progress, OKRs, and strategic recommendations to leadership and stakeholders.
6. Team Development
1. Mentor and guide junior paid media specialists, ensuring high-quality output and professional growth.
2. Standardize processes, tools, and reporting frameworks to elevate team efficiency and consistency.

I.        Minimum Qualifications (Education and Experience)

●      Bachelor’s/College Degree in Marketing, Statistics, Data Science/Analytics, or related field.

●      Minimum of 5–7 years of experience in digital marketing, with at least 2 years in a leadership or managerial role.

●      Proven track record of managing large-scale paid media budgets and delivering measurable business results.

●      Project management experience preferred.

II.        Type of Skills and/or LICENSING/CERTIFICATION Required:

●      Must be knowledgeable in Google Workspace.

●      Strong professional written and verbal communication skills

●      Ability to handle multiple tasks with changing priorities in a dynamic, fast-paced environment

●      Driven, passionate, and self-motivated

●      Should demonstrate expertise in Meta Ads, Google Ads, and TikTok Ads.

●      Knowledgeable of other paid ads platforms such as LinkedIn, X, Spotify, and other emerging platforms)

●      Should have intermediate to expert-level experience in the following:

○       Google Analytics

○       Google Suite

○       Google Adwords

○       MS Excel/Google Sheets

○       Meta Business Suite

○       Meta Ads Manager

○       Analyzing Data

○       A/B Testing

●      Conversion Rate Optimization (CRO) Techniques

●      Good understanding of marketing principles

●      Account Management

●      People Management

●      Project Management