Digital Campaign Specialist

Job Summary:

A data and digital campaign analyst monitors online marketing trends, analyzes statistics, and tracks campaign performance. He/She gathers data, consolidates and interprets campaign results, creates data visualizations, and presents insights and attributions in a way that assists colleagues, businesses, and organizations make better decisions.

Duties and Responsibility:

Data Analyst

• Use automated tools to extract data from primary and secondary sources
• Develop and maintain databases, and data systems reorganizing data in an easily comprehensible format
• Perform analysis to assess the quality and meaning of data
• Utilize statistical tools to identify, analyze, and interpret patterns and trends in complex data sets that could be helpful for the diagnosis and prediction
• Analyze local, national, and global trends that impact both the organization and the industry
• Prepare reports for the management stating trends, patterns, and predictions using relevant data.
• Work with programmers, engineers, and management heads to identify process improvement opportunities, propose system modifications, and devise data governance strategies.
• Conduct final analysis reports for the strategic marketing team, sales department and territory marketing to understand the data-analysis steps, enabling them to make important decisions based on various facts and trends.
• Design, develop and manage ongoing and adhoc digital/social/brand KPI reports and dashboards for presentation and analysis
• Perform monthly data validation across all data sources and implement custom event tracking tags via Google Tag Manager
• Work with 3rd party solution providers to implement new tools, updates and/or fixes and provide ongoing technical support/training as needed
• Design and implement the process, people and technology infrastructure needed to enable up-to-the-minute digital IT data services that support the growth strategy of the company

Campaign Analyst

• Conduct research on consumer and market trends, target demographics, and competing brands.
• Design and implement market and consumer surveys.
• Gather, analyze, and interpret marketing data.
• Analyze complex sets of digital/social/brand data
• Monitor and manage customer bases and identify new ones.
• Forecast future market, consumer, and sales trends.
• Improve communication tools for customers, understand competitors, and work with suppliers.
• Monitor the efficacy of marketing trends through analytical tools and software.
• Support marketing campaign improvements through the creation of segmented and modelled data and support of campaign teams in selection creation
• Support marketing campaign improvements through the delivery of campaign evaluation and campaign reporting

Key Responsibilities:

• Prepare and consolidate daily, weekly, and monthly reports.
• Support digital initiatives and campaign-related BAU activities.
• Serve as the data custodian for FLIs digital series.
• Monitor performance metrics, analytics, and digital trends.
• Compile, organize, and maintain accurate datasets for various teams.
• Coordinate regularly with the Sales, Marketing, and Recruitment teams.

Tools & Systems:

• Excel (required)
• Power BI (advantage)
• Python (advantage)

Work Setup:

• May require weekend work for major events.
• Primarily office-based.

Reporting:

• Daily trend reports
• Weekly and monthly reports as needed

Qualifications:

• At least 2 years of relevant experience.
• Proficient in Excel; knowledge of Power BI and Python is an advantage.
• Background in real estate, digital marketing, social media marketing, or e-commerce is a plus.
• High level of integrity.
• Strong analytical skills and attention to detail.
• Effective teamwork and coordination skills.
• Bachelor's degree in IT, Computer Science, Mathematics, Marketing and Business