Digital Content Coordinator

OUR VISION

We want to be a leader and first to market, a culturally motivating global company that displays the world’s best practice in all areas of retail performance, customer experience (stores and online), product development and purposeful messaging, while retaining what makes seed heritage special.

OUR PURPOSE

To make people feel special by connecting them to a world of beautiful things and unforgettable moments.

Our values

· Respect – We consider the rights, feelings and wishes of our customers and employees. We are polite, respectful and considerate towards each other and our customers.

· Honesty – We are sincere and truthful with our opinions.

· Integrity – We behave consistently with honesty, strong morals and ethics.

· Customer-centric – We listen to our customers and strive to meet their needs.

· Innovative - We cultivate new ideas to evolve and grow the business.

· Passionate – We strongly believe in Seed brand and values.

Key Responsibilities and Duties (Principal Accountabilities)

· Manage the day-to-day execution of website content updates across all brand websites, including homepage assets, landing pages, campaign content, promotional banners and navigation updates to support trading, marketing and business objectives.

· Coordinate the end-to-end production of email marketing (eDM) campaigns, including building, scheduling, QA and deployment, working in partnership with the Digital Marketing Specialist to ensure campaigns are delivered accurately and on time.

· Prepare monthly campaign briefs and manage the workflow through the project management system, ensuring all creative, copy and stakeholder approvals are completed within agreed deadlines.

· Maintain website content to support SEO initiatives, including content updates, optimisation and ongoing housekeeping to improve search visibility and site health.

· Support marketplace operations coordinator with product registration, content management, issue resolution and ongoing collaboration with external marketplace partners.

· Conduct regular website quality assurance and site audits to identify content issues, broken links, inconsistencies, bugs and user experience improvements, escalating issues where required.

· Maintain reporting, documentation and administrative processes across the eCommerce function, including campaign trackers, content calendars, workflow documentation and operational reporting.

· Collaborate with Digital, eCommerce, Marketing, Merchandise, Creative and Technology teams to ensure content is delivered accurately, consistently and in line with campaign deadlines.

· Ensure all digital content reflects brand guidelines, maintains a high standard of quality, and delivers a consistent customer experience across all digital touchpoints

Knowledge, Skills and Experience Required

Qualifications:

· Tertiary qualification in Marketing, Digital Marketing, eCommerce, Communications, Business or a related discipline (preferred).

· Experience working with Content Management Systems (CMS) and eCommerce platforms such as Shopify.

· Experience using email marketing platforms (e.g. Braze) is desirable.

· Working knowledge of Microsoft Office Suite, particularly Excel, with experience using project management tools such as Jira, Asana or Monday.com considered advantageous.

· Understanding of SEO principles and digital content best practices.

Experience:

· 1–3 years' experience in a digital content, eCommerce, digital marketing or online merchandising role.

· Experience managing website content updates and coordinating campaign launches across an eCommerce website.

· Experience building and executing email marketing campaigns, including QA and scheduling.

· Experience managing product information, digital assets and online product catalogues.

· Experience working within a fast-paced retail or omnichannel environment, balancing multiple deadlines and stakeholders.

Attributes:

· Highly organized with exceptional attention to detail

· Strong time management skills, with the ability to manage multiple priorities simultaneously

· Strong written and verbal communication skills with the ability to build positive working relationships between teams

· Comfortable working in a fast paced environment

· Collaborative team player who tasks ownership of tasks and follows them through to completion at a high standard

· Adaptable and eager to learn news systems.

Key Requirements

• Entry-level position; suitable for candidates who have recently entered the workforce.

• Experience with Shopify as a CMS is preferred.

• Background in content management.

• Experience updating and maintaining websites through the backend.

• Experience building and managing marketing emails within a platform.

• Exposure to email marketing campaigns.

• Strong English communication skills and confidence when collaborating with stakeholders.

• Ability to work independently and demonstrate strong problem-solving skills.

• Team-oriented and able to contribute as a key member of the team.

• Retail or fashion industry experience would be advantageous.

• Will work closely with the marketing team.