Digital Marketing Associate

Your Compass in the Health & Fitness Journey

Total Shape is a community dedicated to making the pursuit of a healthier lifestyle both achievable and straightforward. At Total Shape, we pride ourselves on delivering comprehensive information tailored to your health and fitness journey. Our mission is to help you make informed decisions that expedite your path to your health and fitness goals.

Since 2003, our dedicated team has worked hard to create an exhaustive library of thorough and reliable information. Our team of 60+ team of writers, special contributors, fact checkers and medical reviewers are health and fitness experts, including registered dietitians, nutritionists, board accredited medical doctors, certified personal trainers, qualified coaches, and professional athletes who write, fact check, review and constantly update our collection of 2,000+ articles.

The Role

Your responsibilities will include:

• Plan, implement, and maximize digital marketing strategies, such as Search Engine Optimization (SEO), Search Engine Marketing (SEM), Email Marketing, Social Media, and Display Advertising.
• Create and manage high-quality, engaging content for multiple digital channels, including Blogs, Landing Pages, Newsletters, and Social Media Posts.
• Collaborate with internal and external teams to ensure consistent and high-quality digital marketing content and activities.
• Analyze and track the success of digital marketing efforts using tools and metrics (e.g. Google Analytics or Facebook Insights).
• Utilize market research and competitive analysis to uncover new trends and digital marketing opportunities.
• Stay up-to-date on the most effective digital marketing techniques, tools and technologies.

Ideal Profile

• Bachelor's degree in marketing, communication, or related field
• At least 3 years of experience in digital marketing, preferably in a related industry
• Proficient in using various digital marketing tools and platforms, such as Google Ads, Facebook Ads, Mailchimp, WordPress, etc.
• Excellent written and verbal communication skills, with the ability to create engaging and persuasive content
• Creative and innovative thinker, with the ability to generate new and original ideas
• Analytical and data-driven, with the ability to interpret and translate data into actionable insights
• Detail-oriented and organized, with the ability to manage multiple projects and deadlines
• Team player, with the ability to collaborate and coordinate with different stakeholders

What's on Offer?

• Flexible working options
• Fantastic work culture
• Leadership Role