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Digital Marketing Manager

Job Description - Digital Marketing Manager

Position Overview

We are seeking a dynamic and results-driven Marketing Manager to lead and execute our digital marketing initiatives. This role is ideal for a creative and analytical professional who can manage multiple channels, from websites and SEO to email campaigns and social media while driving measurable growth.

Key Responsibilities

Website & SEO Management

  • Manage and maintain two primary company websites 

  • Lead website design updates, enhancements, and ongoing edits 

  • Create and publish blogs, landing pages, and new content 

  • Implement and optimize SEO strategies to increase organic traffic and rankings 

Email Marketing & Outreach

  • Develop and execute targeted email campaigns 

  • Create and distribute weekly newsletters 

  • Manage outreach strategies to drive engagement and lead generation 

  • Track and optimize outbound marketing KPIs (open rates, CTR, conversions, etc.) 

Social Media Management

  • Oversee and grow presence across platforms including LinkedIn, Facebook, Instagram, Twitter (X), and Threads 

  • Plan, create, and schedule engaging content 

  • Monitor performance metrics and adjust strategies accordingly 

  • Maintain consistent brand voice and messaging across all channels 

Video Content Creation

  • Produce and edit video content for YouTube and social platforms 

  • Create short-form (1–2 minute) video clips for marketing campaigns 

  • Collaborate with internal teams to develop compelling visual storytelling




Requirements

  • Proficiency in digital marketing, preferably in B2B or technology sectors 

  • Strong knowledge of SEO best practices and website management tools (WordPress / CMS)

  • Experience with email marketing platforms and campaign management 

  • Proficiency in social media strategy and analytics 

  • Basic video editing skills (e.g., Canva, Adobe Premiere, Final Cut, or similar tools) 

  • Strong written and verbal communication skills 

  • Highly organized, self-motivated, and data-driven

  • Artistic, Collaborative, and Engaging



Benefits

  • Paid Leaves & Birthday Off: Take time when you need it, and convert unused leave into cash! Plus, enjoy an extra day off on your birthday.
  • ​Comprehensive Health Insurance: Coverage starts from day one and extends to one dependent.
  • Performance-Based Salary Increase: Enjoy a raise after regularization.
  • Annual Salary Adjustments: We recognize long-term commitment with yearly salary​ increases.
  • Employee Recognition: Be rewarded for your hard work with incentives and recognition.
  • Engaging Team Activities: Join in on Family Days, Summer Splash, and other fun events that strengthen the iReply community.


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