Digital Marketing Officer

We are looking for a Digital Marketing Officer to take ownership of our growing digital ecosystem. This role is ideal for a data-driven marketer who understands SEO, website management, content optimization, and the full customer journey — and knows how to turn insights into action.

You will play a key role in managing and optimizing our digital channels to ensure strong performance, seamless execution, and alignment with business and campaign objectives.

Key Responsibilities

SEO, Website & Content Management

• Manage and update website content to ensure accuracy, SEO compliance, and alignment with business goals

• Execute SEO optimizations across web pages, blogs, and landing pages to improve visibility, rankings, and traffic quality

• Monitor website and landing page performance and recommend improvements to user experience, engagement, and conversion

Digital Analytics & Performance Reporting

• Consolidate and analyze performance data across SEO, website, paid media, social media, CRM, and SMS channels

• Identify trends, insights, and optimization opportunities to improve content planning and channel effectiveness

• Translate analytics into clear, actionable recommendations for campaigns and digital initiatives

Consumer Journey & Insights

• Analyze customer behavior across digital touchpoints using analytics and insight tools

• Translate end-to-end consumer journey insights into improvements for content strategy, website optimization, CRM messaging, and campaign planning

Qualifications

Education

• Graduate of a 4-year college course in Advertising, Digital Marketing, Management, or a related field

Experience

• 2–4 years of experience in digital marketing, with hands-on exposure to:

  • Content strategy and development

  • SEO execution

  • Website or CMS management

  • Working familiarity with paid media, CRM platforms, and social media channels

Skills & Competencies

• Strong knowledge of SEO, website management, and digital content development

• Working familiarity with paid advertising, social media operations, CRM, and SMS platforms

• Analytical, detail-oriented, and highly data-driven

• Clear understanding of the customer journey and marketing funnel

• Experience with analytics, CMS, and performance tools such as:

  • Google Analytics

  • CRM or email platforms

  • Performance dashboards

  • Insight tools (e.g., Zendesk, Meltwater, Qualtrics)

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