Digital Marketing Senior Analyst

Who we are:

Nearly all aspects of our lives involve the use of technology. It is how we work and play and do anything in between. This connectivity or use of data is built into the very fabric of our society. It is vital to human progress. Vertiv believes there is a better way to meet this accelerating demand for data — one driven by passion and innovation.

As industry experts and Architects of Continuity, we collaborate with our customers to envision and build future-ready infrastructures. We leverage our portfolio of hardware, software, analytics, and services, to ensure our customers’ vital applications run continuously, perform optimally, and scale with business needs.
 

Why Join Us?

• Meaningful and Fulfilling Work
• Inspiring and Caring Leaders
• Global Talent Center
• Recharge Your Potential

JOB RESPONSIBILITIES:

• Creation, editing, and publishing of content to ensure that it aligns with the Vertiv brand guidelines and the company’s business objectives for Vertiv’s digital platforms such as , VERN (Vertiv Intranet), PRM / Partner Portal, Sales Portal
• Working closely with business stakeholders to ensure that content on these sites are accurate, relevant, up-to-date, and adheres to the established digital marketing & brand guidelines as well as the company’s business objectives
• Work with the UX team to optimize the website’s user experience by implementing intuitive navigation, responsive design, accessibility features
• Work with the SEO and VOC teams to implement SEO strategies to reach targets
• Coordinate cross-functional teams to ensure timely completion of website projects
• Support regional marketing, web and business teams in localizing, building, and maintaining their content for their website, including providing author training if needed
• Provide web content input for requests as needed
• Assist in maintaining, implementing, and dissemination of brand and/or digital guidelines to our stakeholders
• Ensure that SLAs for requests are met
• Provide simple technical support for website issues as the first point of contact and/or escalate if necessary
• Perform user acceptance tests to support site improvements (all digital platforms) and quality assurance checks (all digital platforms)
• Participate in meetings and discussions that contribute to a better digital experience for both authors and external stakeholders.
• Maintain great collaborative relationships with the digital marketing teams with the goal of providing the best digital experience across Vertiv’s online platforms
• Grow productive professional relationships with different stakeholders / regional and business teams by contributing UX and design expertise that will help them with their own business objectives
• Contribute to the creation and implementation of guidelines and training materials for the digital space, including Intranets, Extranets, microsites, mobile apps, web tools.
   

JOB QUALIFICATIONS:

• Bachelor’s degree in information technology, Computer Science Business, Marketing, Journalism or Mass Communications
• Familiarity with multiple aspects of digital marketing, including content management and web analytics
• Ability to communicate, collaborate, and work effectively in a multi-cultural organization and across different management levels
• Basic knowledge in HTML, CSS, and JS. Advanced knowledge is a big plus.
• Excellent English written and spoken communication skills
• Has the self-development skills that can aid in keeping up to date with fast-changing trends
• Problem solving: ability to identify and resolve issues related to website functionality, UX, and other technical aspects
• Creativity: creative mindset to contribute to innovative ideas for website design, presentation, and user engagement
• Familiarity with multiple aspects of digital marketing, including content management and web development (but not necessarily IT)
• Basic to intermediate content management system and its complementary tools knowledge: 
  • EPiServer
  • BrandMaker PIM
  • BrandMaker DAM
  • InRiver cPIM
  • Oracle Content Manager
  • Eloqua
• General understanding of company and general industry-accepted documentation standards
• Understanding of basic UX Principles and best practices
• Understanding of basic SEO and best practices