Digital Marketing Senior Executive

We Put the World on Vacation

At Travel + Leisure Co., our mission is simple: to put the world on vacation. Our Vacation Ownership business line includes Club Wyndham, WorldMark by Wyndham, Margaritaville Vacation Club, Accor Vacation Club and the brand new Sports Illustrated Resorts. Our more than 19,000 associates put the world on vacation at more than 270 vacation club resort locations across the globe. Innovation and growth keep our work interesting and fun. Every day is a chance to learn something new and turn vacation inspiration into exceptional experiences for millions of travelers worldwide.

PRINCIPAL RESPONSIBILITIES: (Include but not limited to:)

Scope: Marketing research

Provide marketing insights and data by studying economic indicators, identifying customers and their current and future needs, and monitoring the competition.

Brainstorm new and creative growth strategies through digital marketing channels.

Owned Channels

Plan and execute strategies for websites and apps.

Oversee owned channels to ensure content is up-to-date, relevant and engaging.

Manage the translation and review process across all digital channels.

Manage and execute SEO strategy to improve visibility.

Collaborate with internal teams on marketing communications, including marketing database, newsletter, emails, social media accounts.

Develop landing pages and optimize user experience.

Paid Channels

Manage budget and optimisation strategy based on trends and insights for paid search, metasearch, paid social, programmatic, display ads and rich media ads to generate effective ROI.

Earned Channels

Use tools and platforms to track brand mentions and sentiment across various social media platforms.

Analysis and Reporting

Measure and report performance of all digital marketing activities and assess against goals (ROI and KPIs).

Provide reports and analytics to evaluate end-to-end customer experience across multiple channels and customer touch points.

Identify critical conversion points and drop-off points and optimize user funnels.

KEY POSITION CRITERIA:

Bachelor’s or master’s degree in marketing or a related field.

Proven working experience in digital marketing, particularly within the industry.

Demonstrable experience leading and managing content, SEO, SEM, marketing database, newsletter, social media, and marketing campaigns.

Experience in optimizing landing pages and user funnels.

Experience with A/B and multivariate experiments.

Solid knowledge of website and marketing analytics tools, ideally certified (e.g., Google Analytics, HubSpot, Google Ads, SEMRush, WordPress etc.).

Working knowledge of ad serving tools.

Experience in managing projects and agency relationships.

Experience in hiring, managing and developing direct reports.

Experience in setting up and optimizing PPC campaigns on all major search engines.

Basic knowledge of HTML, CSS, and JavaScript.

Familiar with web designing and development.

Able to build trust and maintain credible relationships with stakeholders, partners and colleagues.

Adaptable in a fast-paced environment, shows drive, initiative, and creativity.

Where Memories Start with You

Hospitality is at the heart of all we do at Travel + Leisure Co. Here, you’ll find an inclusive environment where we deliver excellence and take time to have fun, celebrate together, and support one another. We're always looking ahead to what’s next and how we can strengthen our business, its neighboring communities, and the customer experience. Join our global team and build a career where memories start with you.