Digital Marketing Specialist

A. Build, manage, optimize, and assist in running digital ads across all relevant digital platforms, including but not limited to Google, Facebook, Instagram, Twitter, LinkedIn, TikTok, Pinterest, Messenger, Telegram, Viber, and other third-party programmatic ad tools/platforms.

B. Develop and execute cost-efficient digital ad strategies and marketing plans to help our business partners maximize returns on their marketing investments;

C. Analyze data gathered from ad campaigns and translate them into business insights to further help our partners improve their business performances;

D. Develop paid campaign and media plans that will provide significant and quality returns to the business, including but not limited to media plan, keyword research, landing page & content development, ad copywriting, competitor research, and analytics integration;

E. Implement account cross-linking and conversion tracking with proper documentation;

F. Implement relevant A/B and multivariate testing as necessary to improve ad campaign performances;

G. Perform 360 management of existing paid campaigns - tracking & monitoring of relevant digital ad elements and metrics (keywords, CPC, CPA, etc.), analysis of results, calibration of campaigns to maximize ROI; and

H. Translate data from advertising platforms to insights and recommendations for further optimization of the campaign performances;

I. Analyze data using statistical analyses/methods

J. Develop and implement data analyses, data collection systems, and other strategies for scale and optimization using statistical models;

K. Identify ways to improve data reliability, efficiency, and quality.

L. Work with stakeholders including the Executive, Product, Data and Development teams to assist with data-related technical issues and support their data infrastructure needs.

• Must be knowledgeable in Google Workspace.
• Good written and verbal communication skills
• Ability to handle multiple tasks with changing priorities in a dynamic, fast-paced environment
• Driven, passionate, and self-motivated
• Knowledgeable in Meta Ads, Google Ads, and TikTok Ads.
• Knowledgeable of other paid ads platforms such as LinkedIn, X, Spotify, and other emerging platforms)
• Should have a basic understanding of the following: ○ Google Analytics ○ Google Suite ○ Google Adwords ○ MS Excel/Google Sheets ○ Meta Business Suite ○ Meta Ads Manager ○ Analyzing Data ○ A/B Testing
• Understanding of the marketing principles