Digital Marketing Specialist

Job Title: Digital Marketing Specialist

Department: Human Resources – Talent Acquisition

Reports To: Talent Acquisition Manager

Location: Alabang (On-site), Muntinlupa City, Metro Manila, Philippines

About Pinnacle Intelligence:

Pinnacle Intelligence is at the forefront of transforming the automotive retail industry. We provide AI-powered, sustainable, and scalable digital solutions designed to engage customers, accelerate sales growth, and elevate the entire auto retail value chain. Our mission is to revolutionize the automotive retail industry through intelligent technology, unlocking dealerships' full potential and setting new standards of efficiency, profitability, and market leadership. We are dedicated to powering the future of auto retail with AI, Data, and Automation, driven by intelligence at every turn.

Position Summary:

We are seeking a Digital Marketing Specialist who will drive brand visibility and engagement across digital platforms. This role is pivotal in shaping how our brand is perceived online, ensuring every campaign reflects our commitment to Shift into High Gear through innovation, Accelerate with Precision in execution, and Steer with Integrity & Respect in all communications. You will collaborate with cross-functional teams to create compelling content and strategies that strengthen our brand identity and resonate with our audience.

Key Responsibilities:

• Develop and execute branding-focused digital marketing strategies across social media, email, and web platforms to enhance brand awareness and loyalty.
• Create and manage content calendars that align with brand guidelines and company objectives.
• Monitor and analyze campaign performance, using data-driven insights to optimize strategies with precision.
• Collaborate with design and content teams to produce visually appealing and impactful digital assets.
• Ensure brand consistency across all digital touchpoints, maintaining integrity and respect in messaging.
• Stay ahead of industry trends, leveraging innovative tools and techniques to keep our brand in high gear.
• Manage paid advertising campaigns (Google Ads, social media ads) to maximize ROI and brand reach.
• Engage with online communities, responding to inquiries and fostering positive brand interactions.

Skills & Qualifications:

• Bachelors degree in Marketing, Communications, or related field.
• Proven experience in digital marketing, with a strong focus on branding and content strategy.
• Preferably with experience in Talent Acquisition specifically in Sourcing.
• Proficiency in SEO, SEM, social media management, and analytics tools (Google Analytics, Meta Business Suite).
• Strong copywriting and storytelling skills to convey brand values effectively.
• Ability to work with precision under tight deadlines, ensuring campaigns are delivered on time and on brand.
• Excellent communication and collaboration skills, demonstrating respect and integrity in team interactions.
• Creative mindset with a passion for innovation and continuous improvement.

Why Join Pinnacle Intelligence?

At Pinnacle Intelligence, we believe in empowering our people to shift into high gear, accelerate with precision, and steer with integrity and respect. Youll be part of a dynamic team that values creativity, collaboration, and growth. We offer competitive compensation, professional development opportunities, and a culture that celebrates success.