Digital Marketing Specialist

Job title: Digital Marketing Specialist

Type of employment: Full-time

Shift Schedule: Preferred overlap during EST working hours.

The Digital Marketing Specialist will be responsible for strengthening the company's digital presence and brand awareness through SEO, website optimization, organic social, and paid ads. Deliver measurable business outcomes: more inquiries, higher conversion rates, and clear ROI from marketing activity.

About the Employer:

A wood products manufacturer/supplier focused on delivering high-quality, reliable products to its customers. We specialize in the Japanese siding style utilizing a traditional charring process that enhances both the wood's natural durability and its striking, modern aesthetic.

Company core values:

• Commitment to product quality and excellence

• Reliability and consistency in service

• Customer-focused approach

• Continuous improvement and innovation

• Integrity and professionalism

Objectives of this role:

• Raise SEO and search visibility to be on par with (or exceed) competitors.

• Increase qualified inquiries and conversions through optimized website + targeted campaigns.

• Build consistent brand awareness across key channels (Instagram, Facebook, Pinterest; plus other platforms as needed).

• Create repeatable marketing systems (content calendar, campaign testing, reporting) that show tangible results in the first 3–6 months.

Responsibilities:

• Develop and execute SEO strategies to improve search rankings.

• Update and optimize website pages in WordPress with high-intent keywords and refreshed product content.

• Manage and publish consistent posts across Meta channels (Facebook/Instagram) and Pinterest.

• Produce or assemble needed creative assets (graphics using Canva or equivalent; using available photos/videos).

• Plan, launch, and optimize paid advertising campaigns.

• Identify the most effective platforms for paid ads (Meta, LinkedIn, etc.).

• Track, analyze, and report on marketing performance and ROI.

• Collaborate with the owner for new products and updates.

• Ensure consistent brand messaging across all digital channels.

Required skills and qualifications:

• Proven experience in SEO improvement and digital visibility strategies.

• Strong experience managing Instagram, Facebook, and Pinterest (planning, posting, engagement).

• Hands-on experience with paid ads (Meta ads and/or Google Ads) and campaign optimization

• Proficiency in WordPress website editing and optimization.

• Ability to demonstrate revenue generation or performance impact.

• Strong analytical and reporting skills.

Preferred skills and qualifications

• Experience in manufacturing, retail, or product-based industries.

• Familiarity with inbound marketing and lead nurturing strategies.

• Basic graphic/content creation skills.

• Experience working with CRM and marketing automation tools.