Digital Marketing Specialist

Position Title: Digital Marketing Specialist
Work Set-up: Work from Home
Schedule: Schedule: 1:30PM to 10:00PM PHT (6:30AM to 3:00 PM UK Hours)
Salary: PHP 50,000 to PHP 80,000
Holidays: UK Holidays

Our client is a trusted, family-run retailer with over 40 years of experience in domestic appliances and kitchen solutions. Based in the South West of England, the company operates both modern showrooms and a strong e-commerce platform, delivering a seamless customer experience. Known for its competitive pricing, expert advice, and reliable service, they have built a solid reputation as a leading name in the UK appliance retail sector.

We are looking for a highly analytical, proactive, and detail-oriented Digital Marketing Specialist with a strong focus on paid advertising management and performance monitoring.
This role is primarily responsible for managing, optimising, and safeguarding paid advertising campaigns across Google Ads, Microsoft Ads, and Meta platforms, while also supporting social media execution and monthly marketing initiatives.

JOB DESCRIPTION:

Your Responsibilities as a Digital Marketing Specialist will be:

Advertising Management (50%)

Managing and maintaining detailed Google Ads and Microsoft Ads campaigns.

This includes:

• Creating the required imagery and banner assets
• Ongoing optimisation
  
• Conduct daily account checks (spend, pacing, anomalies, etc)
• Detailed performance reports
• Recommendations for improvements
  

Social Media (Meta Advertising) (25%)

• Running Meta advertising campaigns and managing associated creative, reporting and daily/weekly posts.
• Manage Meta (Facebook and Instagram) ads
• Create and schedule organic posts
• Develop engaging, brand-aligned content
• Monitor and optimise performance

Marketing Output (25%)

• Conduct keyword research and develop SEO/ SEM strategies to increase organic traffic and improve search engine rankings
• Monitor and analyse digital marketing performance metrics, identify trends, and provide insights and recommendations to optimise performance.
• Develop other initiatives to boost the company's brand and growth.

Qualifications:

• Bachelor's degree in Marketing, Digital Media, Communications, or related field
• At least 3-5 years of proven experience as a Digital Marketing Specialist or similar role, with a strong portfolio showcasing successful digital campaigns yielding to more leads and customers for the business.
• Proven experience working with UK and other international client markets.
• In-depth knowledge of social media platforms, particularly with Instagram, Facebook etc.
• Design/ Creative Background and proficient in software such as Canva, Adobe Photoshop and Ilustrator etc.
• Proficiency in content creation and storytelling across various digital platforms
  
• Basic video editing/ video creation skills
• Strong SEO/SEM skills, including keyword research, on-page optimization, and link-building strategies.
• Experience with handling Paid Ads and analytical mindset with the ability to interpret data and translate it into actionable insights.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively.
• Experience working with a similar business/niche is a plus

Your love for Boomering will jump-start with these meaningful engagement activities and perks. Using the concepts and tools of EOS (Entrepreneurial Operating System), Boomering provides a fun, rewarding and stimulating environment where work-life balance meets a commitment to foster growth.

• Genuinely caring Leadership Team
• Competitive salary package
• Company-provided full set-up for desktop/laptop with a back-up internet
• Free pre-employment Medical Assessment (T&C apply)
• HMO on the first day of hire
• 15 Vacation Leaves and 5 Sick Leaves
• Annual Performance Reviews
• Unlimited Employee Referral Incentives
• Employee Loan Facilities
• Social Clubs and Interest Workshops
• Company events where you get a chance to win amazing prizes and be rewarded for your outstanding performance.
• Statutory Benefits: Maternity, Paternity and Solo Parent Leaves, Magna Carta for Women, Retirement Benefits, OT, and Premium Pays

About Boomering:

Boomering is an ISO-certified, leading BPO company in Clark Freeport Zone, Pampanga.
Our mission to Enrich Client and Staff Lives through Simple and Smart Offshoring Solutions and our S.T.E.P. Core Values (Service, Transparency, Excellence and Partnership) are the framers of our continuing success.
Providing equal opportunities and collaborative culture of excellence, Boomering is not just your average BPO. We are here to make a difference.

Future-proof your career and pursue your passion with Boomering! We want career thrill-seekers who are committed to growth as much as we are.