Job Description - Digital Marketing Specialist
Job Description
Position Title: Digital Marketing Specialist
Work Set-up: Hybrid
Schedule: 01:00AM – 09:00AM PHT
Salary: Php 80,000 – Php 90,000.00
Sign-on Bonus: TBC
Our client is a reputable provider of high-quality hardwood flooring solutions, offering a convenient and hassle-free way to transform spaces with beautiful and durable wood flooring. With a focus on simplicity and ease of installation, they offer a unique clip-on system that allows customers to install hardwood flooring without the need for nails, glue, or specialized tools. Backed by years of expertise and a commitment to customer satisfaction, they provide comprehensive support and guidance throughout the flooring selection and installation process. With them, customers can enjoy the beauty of hardwood flooring with the added convenience and simplicity of a clip-on installation system.
JOB DESCRIPTION FOR A DIGITAL MARKETING SPECIALIST
Key Performance Indicators (KPIs) as a Digital Marketing Specialist would be:
• Achieve Organic Traffic Growth (aiming to return to 1000 visitors/day pre-core update).
• Improve Keyword (KW) Rankings.
• Acquire Backlinks.
• Increase Domain Authority (DA) and Domain Rating (DR).
• Conduct a thorough cleanup in Google Analytics.
• Implement Conversion Rate Optimization (CRO) on existing blogs and create a new Landing Page (LP).
• Attribute marketing efforts to a 100-150k increase in sales within 6 - 12 months.
• Plan this out month by month and turn each of these into a SMART goal.
Your Responsibilities as a Digital Marketing Specialist would be:
• Develop and execute comprehensive digital marketing campaigns to increase brand awareness, drive website traffic, and generate leads.
• Manage all aspects of the company's online presence, including website optimization, SEO, SEM, social media, email marketing, and content marketing.
• Analyze key performance metrics and provide regular reports to track the effectiveness of digital marketing efforts.
• Conduct market research to identify trends, opportunities, and competitive threats in the industry.
• Collaborate with cross-functional teams, including marketing, sales, and product development, to align digital strategies with overall business objectives.
• Assist in efforts to develop brand awareness, including social media marketing initiatives.
• Monitor and analyze social media metrics, track performance, and generate insights to optimize campaign effectiveness.
• Stay updated on industry trends, best practices, and changes in social media algorithms and platform policies, adapting strategies accordingly.
Qualifications as a Digital Marketing Specialist:
• Bachelor's Degree in Marketing, Business Administration or related field is strongly preferred.
• Proven experience (3-5 years) in digital marketing, preferably in the building supply e-commerce industry.
• Strong understanding of digital marketing channels, including SEO, SEM, social media, email marketing, and content marketing.
• Proficiency in Google Analytics, Google AdWords, and other digital marketing analytics tools.
• Experience with Shopify or similar e-commerce platforms.
• Excellent analytical, project management, communication, and interpersonal skills.
Your love for Boomering will jump-start with these meaningful engagement activities and perks. Using the concepts and tools of EOS (Entrepreneurial Operating System), Boomering provides a fun, rewarding and stimulating environment where work-like balance meets a commitment to foster growth.
Genuinely caring Leadership Team
Competitive salary package
Company-provided full set-up for desktop/laptop with a back-up internet
HMO on the first day of hire
15 Vacation Leaves and 5 Sick Leaves
Annual Performance Reviews
Unlimited Employee Referral Incentives
Employee Loan Facilities
Social Clubs and Interest Workshops
Company events where you get a chance to win amazing prizes and be rewarded for your outstanding performance.
Statutory Benefits: Maternity, Paternity and Solo Parent Leaves, Magna Carta for Women, Retirement Benefits, OT, and Premium Pays
About Boomering:
Boomering is an ISO-certified, leading BPO company in Clark Freeport Zone, Pampanga.
Our mission to Enrich Client and Staff Lives through Simple and Smart Offshoring Solutions and our S.T.E.P. Core Values (Service, Transparency, Excellence and Partnership) are the framers of our continuing success.
Providing equal opportunities and collaborative culture of excellence, Boomering is not just your average BPO. We are here to make a difference.
Future-proof your career and pursue your passion with Boomering! We want career thrill-seekers who are committed to growth as much as we are.
Website: www. boomering.ph
Career Portal: https://boomering.zohorecruit.com/jobs/Careers
Facebook and LinkedIn: Boomering Inc.; Boomering Careers
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