Digital Marketing Specialist

• Ownership of Digital Marketing Channels: The Digital Marketing Specialist will take ownership of our digital marketing channels, working closely with the Digital Marketing Manager and our Brand Management team in driving brand growth.
• Content Marketing: The Digital Marketing Specialist must develop content that appeals to defined audience segments, and explore different content formats tailored for the right channels.
• Create content (ex. EDM, social media content, Viber messaging, etc.) that follow the overall marketing strategy, either on their own or in collaboration with the Creative team
• Co-create a content plan and calendar for assigned promotional channels
• Ensure that messaging across different online channels are on-brand
• Inbound Performance Marketing: The Digital Marketing Specialist will be at the forefront of executing end-to-end digital marketing campaigns covering different online platforms.
• Implement SEO and PPC strategies to increase search position for both branded and non-branded keywords
• Manage and grow our social media communities
• Execute different campaigns for various online channels (B2B: lead generation; B2C:RUSH Plus conversions)
• Implement A/B multivariate testing across relevant marketing channels
• Co-Marketing and Other Promotions: Together with the Brand Specialist, the Digital Marketing Specialist must activate co-marketing campaigns and ensure proper onboarding and management of partners
• Liaise with media/publishing and financial institution partners to ensure that partnership terms are carried out
• Launch and activate co-marketing campaigns on digital platforms
• Manage partners to ensure a healthy and mutually beneficial business relationship.

Requirements

• Academic Background: Bachelor's Degree in Marketing, Advertising, or any related field.
• Relevant Work Experience: At least 2 years of professional experience in digital marketing, content marketing, and online community building; experience in mounting marketing campaigns (SEO, PPC, social media, EDM, etc.)
• Communication Skills: Strong oral and written communication skills, with proven experience in copywriting
• Technical Know-hows: Basic knowledge of ad-serving tools (GoogleAds, DV360, Meta Ads, Titkok Ads, etc.); Knowledge of Hubspot Marketing Tools or similar CMS platforms is valuable but not required
• Quantitative Analysis: Data-driven and highly analytical; must have a good grasp of different analytics tools (Google Analytics, Meta Insights, etc.)
• Interpersonal Skills: Demonstrates strong attention to detail, high-energy and proactive nature, positive and can-do attitude, results-driven, and have exceptional time management skills. Must be willing to collaborate with other teams, harnessing collective expertise to achieve shared goals