Digital Marketing Specialist I or II

Company : Reed Elsevier Shared Services (Philippines) Inc Company

Job Type : Full Time

Manila, Metro Manila

Number of Applicants

:

000+

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Job Description - Digital Marketing Specialist I or II

Accountabilities:

Working closely with the digital marketers and other stakeholders in the Central and Regional squads.

Provide support in setting up, managing, and monitoring initiatives across all digital channels (excluding email). Training in the use of relevant platforms will be provided.

Use existing dashboards in Adobe Analytics, Tableau, and other reporting tools to monitor and report on the performance of digital marketing initiatives. Produce reports and share as required.

Support set up and monitoring of A/B testing campaigns. Monitor campaign performance, and provide ongoing updates and results.

Support publication and maintenance of web pages including updating of content (based on provided content), links, and graphics. CMS training will be provided.

Support publication and updating of blog posts including updating of content (based on provided content), links, and graphics. CMS training will be provided.

Support housekeeping activities including updating of documentation and content repositories, creation of campaign codes, other as required.

Support sourcing and manipulation of creative assets for use in initiatives across digital channels.

Assist in process and stakeholder management.

Carry out admin tasks as required.

Qualifications

Hard/Technical, Soft Skills and Complimentary Skills

B2B marketing experience

At least 1-year hands-on experience on digital marketing, social media marketing and campaigns implementation

Experience in the use of reporting and analytics tools – Adobe Analytics, Tableau or similar is a plus.

Experience of basic image editing/manipulation tools

Experience of CMS tools an advantage

Communication skills: Comfortable in presenting his/her team’s projects and results to various stakeholders. Proactively reaches out to stakeholders to provide projects status.

Some project management experience an advantage.

Strong communication and stakeholder management skills

Proficiency in MS Excel, PowerPoint, and Word.

Believes and thrives in a high-performance culture.

Passionate – Driven and committed to exceed goals, with energy that inspires others.

Curious – Have a passion for continuous learning and improvement.

Accountable – Get things done, takes ownership and committed to make things happen.

Team player – Think and act for the greater good and accept collective responsibility.

Courageous – Does the right thing, in the right way for the right reasons

Customer-centric – Understands the value for customers and have customer experience at the heart of what he/she does.

Focused – ability to keep going in the face of adversity.

Adaptable and can quickly change course when required.

Highly collaborative

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