Digital Marketing Specialist (SEO & Meta Ads)

About the Role

We are seeking an experienced, hands-on Digital Performance Specialist to provide ongoing SEO, Meta advertising and digital analytics services. The role will have primary responsibility for improving organic search visibility and managing Meta advertising campaigns, with a strong focus on increasing website traffic, engagement, enquiries and conversions.

Key Responsibilities

SEO Management

• Develop and implement an ongoing SEO strategy to improve organic search visibility and website traffic.


• Manage on-page SEO, including page titles, meta descriptions, headings, internal linking, image optimisation and content structure.


• Conduct keyword research and identify opportunities for new and existing website content.


• Optimise website pages and articles using Rank Math.


• Monitor technical SEO issues, indexing, redirects, broken links and website health.


• Manage and monitor Google Search Console.


• Review website content and provide recommendations to improve search performance.


• Monitor keyword rankings and organic traffic.


• Identify opportunities to improve local and geographic search visibility.

Meta Advertising

• Plan, create, manage and optimise paid campaigns across Facebook and Instagram using Meta Ads Manager.


• Develop campaigns targeting relevant audience segments.


• Manage campaign objectives, audiences, placements and budgets.


• Undertake ongoing A/B testing of creative, copy, audiences and calls to action.


• Monitor campaign performance and make regular adjustments to improve results.


• Manage retargeting and prospecting audiences.


• Ensure Meta Pixel and conversion tracking are operating correctly.


• Recommend appropriate campaign creative and advertising formats.

Analytics & Reporting

• Monitor performance through GA4, Google Search Console and Meta Ads Manager.


• Produce concise monthly reporting covering SEO and paid campaign performance.


• Translate data into practical recommendations rather than simply reporting statistics.


• Establish benchmarks and KPIs and track progress over time.


• Identify trends and opportunities to improve digital performance.


• Ensure campaign and website tracking is correctly configured, including UTMs and conversion events.

Skills & Experience

The successful candidate should have:

• Demonstrated experience managing SEO and Meta advertising campaigns.


• Strong working knowledge of Meta Ads Manager.


• Practical experience with GA4 and Google Search Console.


• Experience with WordPress SEO and ideally Rank Math.


• Understanding of technical, on-page and content SEO.


• Experience with keyword research and SEO tools.


• Understanding of digital advertising metrics and campaign optimisation.