Digital Marketing Specialist - With Google Search Ads Experience

Overview:

The Digital Marketing Specialist will be responsible for executing and optimizing digital marketing campaigns across multiple platforms, with a focus on paid media, SEO/SEM and CRM. This role requires 2 or more years of experience in digital marketing, working collaboratively with the Digital Marketing Manager and team members to drive traffic, conversions, and brand awareness.

Work Setup: Onsite

Key Responsibilities:

Paid Media Expertise

• Manage and optimize campaigns on platforms like Facebook Ads, LinkedIn, Google Ads, and other paid media channels to drive traffic, conversions, and brand awareness.

• Monitor campaign performance, make data-driven adjustments, and maximize ROI to ensure alignment with business objectives.

• Collaborate with the Digital Marketing Manager to define campaign goals and ensure paid media strategies are integrated with broader marketing efforts.

SEO & SEM Proficiency

• Optimize website content and run PPC campaigns to improve search engine rankings and ROI.
• Work closely with the SEO Specialist and Digital Marketing Manager to align paid and organic search strategies, leveraging SEO/SEM best practices for integrated marketing campaigns.

CMS & CRM Management

• Manage content management systems (CMS) to ensure smooth content updates and website maintenance.
  

• Oversee HubSpot CRM management, ensuring accurate data entry, lead tracking, and proper segmentation for targeted marketing efforts.

• Coordinate with the Content Marketing Specialist and Digital Marketing Manager to ensure website content aligns with the editorial calendar, marketing goals, and CRM-driven personalization.

Data & Analytics

• Utilize analytics tools (e.g., Google Analytics, SEMrush, HubSpot CRM) to track campaign performance, interpret data, and generate actionable insights for optimization.
• Report on key metrics and provide recommendations for improvement, ensuring that marketing strategies are data-driven.
• Work with the Digital Marketing Manager to analyze data and align digital strategies with overall business objectives.

Email Marketing & CRM Integration

• Design, execute, and optimize email marketing campaigns, focusing on audience engagement and lead nurturing using HubSpot CRM.
• Collaborate with the Brand Marketing Officer and Digital Marketing Manager to ensure that email content reflects the companys messaging and values, leveraging CRM data for effective targeting.

Marketing Research & Insights

• Conduct thorough marketing research to understand target audiences, market trends, and competitor strategies.
• Leverage CRM data for segmentation and audience analysis to inform marketing decisions and support the development of targeted campaigns, in consultation with the Digital Marketing Manager.

Online Reputation & Crisis Management

• Monitor brand perception across digital channels and promptly address issues as they arise.
• Implement strategies to manage online crises, ensuring that the companys reputation is maintained and that potential damage is minimized.
• Keep the Digital Marketing Manager informed of any potential issues and suggested crisis management actions.

HubSpot CRM Management

• Manage and maintain HubSpot CRM, ensuring accurate data entry, lead tracking, and effective use of its automation tools to support marketing and sales alignment.
• Use CRM data to create segmented lists for targeted marketing and personalized content delivery.
• Collaborate with the Digital Marketing Manager to implement CRM-driven marketing automation strategies and ensure smooth integration with overall marketing efforts.

Adaptability & Continuous Learning

• Demonstrate adaptability by learning new tools, strategies, and technologies in the dynamic field of digital marketing.
• Stay current with industry trends and best practices, proactively seeking opportunities for professional growth and working with the Digital Marketing Manager to incorporate new skills into marketing strategies.

Event Support

• Assist in planning and executing company events, ensuring they are integrated into marketing campaigns and content strategies.
• Work with the Brand Marketing Officer, Social Media Specialist, and Digital Marketing Manager to ensure event-related content reaches the target audience effectively.

Strategic Initiative

• Take initiative to propose and implement strategic digital marketing ideas, contributing to brand innovation and maintaining a competitive advantage.
• Collaborate with cross-functional teams, including the Digital Marketing Manager, Brand Marketing Officer, Social Media Specialist, and Content Marketing Specialist, to ensure cohesive digital campaigns.

Qualifications

• 2+ years of experience in digital marketing, with a focus on paid media, SEO/SEM, content management, and CRM.
• Experience in Google Search Ads is an advantage.

• Experience in managing paid campaigns on platforms like Facebook Ads, Linkedin Ads, Google Ads, and others.

• Proficiency in SEO/SEM practices and tools (e.g., SEMrush, Google Analytics).

• Experience in managing web content management systems (CMS) and email marketing platforms.

• Strong analytical skills with experience using tools like Google Analytics, HubSpot CRM, etc., for data interpretation and insights generation.

• Experience with HubSpot CRM, including data management, lead tracking, segmentation, and marketing automation.

• Strong understanding of online reputation management and crisis management strategies.

• Adaptable and willing to learn new tools and techniques in a fast-paced environment.

• Excellent communication and organizational skills, with a passion for creating integrated marketing campaigns.

• Experience in the BPO industry is a plus.

• Able to work under pressure with minimal supervision

Disclaimer: The salary ranges provided are intended as general guidelines and may vary based on individual qualifications, experience, and other factors. Final compensation decisions are made based on a holistic assessment of each candidate's skills, qualifications, and fit for the role, and could be higher or lower than the range specified.

Select VoiceCom is an American and Australian owned company providing BPO services from its offices in Cebu IT Park and Felcris Centrale Mall Davao. We recently celebrated our 16th Anniversary. While our main goal is to provide first class service to all of our clients, this is directly linked to our goal of providing a great work environment that our employees can be proud of. We want all of our employees to proudly say "I work at Select VoiceCom and think it's a great place to work!."

The owners and managers at SVC care about their employees and listen to their feedback. All of our company decisions take into account how they will affect our employees and what we can do to make it beneficial for our employees. If you are considering a move from your current job or want to build a new career with an opportunity to learn and grow, then we urge you to apply with us today and join the growing SVC family. You wont regret it!

Check out our Facebook page: www.facebook.com/selectvoicecomph

Enjoy the following benefits:

• Medical/Dental coverage (HMO) after 1 month* + FREE HMO coverage for 1 dependent after 6 months
• Life insurance program
• Free weekly in-house massage
• Cash incentives of (Php5,000) for successfully referring your friends and relatives to join SVC
• Career development
• Service incentive leave program
• Annual salary increase based on performance
• Fun and family-like working environment
• Quarterly team outing
• Free flowing coffee and hot chocolate
• Cozy sleeping lounge and canteen plus entertainment area
• Excellent office location in Cebu IT Park

*Terms and conditions apply.

How to Apply:

Interested candidates may visit our Recruitment Hub at G/F i1 Bldg., Cebu IT Park, Apas, Cebu City from Monday to Friday anytime between 9AM-9PM.

What to prepare:

• Updated e-copy (not printed) of your resume (.doc, .docx, .pdf)
• Pen
• ID

or

Quick apply online! If shortlisted, our recruitment team will reach out to you within 1-7 working days. Due to the volume of applications we receive every day, only shortlisted candidates will receive a phone call for an interview anytime between 10AM-7PM (Monday-Friday).