Digital Marketing Specialist (With US Law/Legal Experience)

Job Description

• Develop and implement digital marketing campaigns that drive lead generation for law firms, including email marketing, social media, SEO, SEM, PPC, and content marketing.
• Conduct market research to identify potential target audiences and create buyer personas for law firms.
• Use marketing automation tools and CRM to manage leads, track their progress through the sales funnel, and measure campaign effectiveness.
• Collaborate with the sales team to ensure lead quality and optimize the lead-to-sale conversion rate.
• Analyze and report on campaign performance using data analytics tools to provide insights and make data-driven decisions to optimize future campaigns.
• Keep up-to-date with the latest digital marketing trends and technologies in the legal industry to continuously improve the effectiveness of lead generation campaigns.
• Identify and evaluate new digital marketing channels to reach potential law firm customers and generate leads.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 3+ years of experience in digital marketing, with a focus on lead generation for law firms.
• Proficiency in SEO, SEM, PPC, social media marketing, and email marketing.
• Strong understanding of the legal industry and its unique marketing challenges.
• Strong analytical skills with the ability to measure and report campaign performance.
• Excellent communication and collaboration skills.
• Ability to manage multiple projects and prioritize tasks effectively.

Additional Information

Location: Homebased
Working schedule: Monday to Friday, 7am to 4pm Manila
Must have a good internet connection at home with at least 20MBPS