Digital Media Strategist

High Leap Shared Services Corporation is an affiliated company of Skygo Marketing Corporation under the Castle Keep Holdings.

SKYGO Marketing Corporation is one of the country’s leading producers of alternative motorcycle brands with a portfolio of motorcycle models distributed in over 230 branches across the country. It is part of a bigger group of companies in the retail, logistics, supply chain, and financing industries.

At SKYGO , we value holistic career growth while ensuring that employees attain good work-life balance. We invest on our People and encourage intensive competency trainings for personal and professional development. We take pride in delivering quality results in a culture of camaraderie that allows our members to become more productive. SKYGO is also a globally certified Great Place to Work.

When you join the SKYGO family, you become a part of our dynamic and growing family as we continue to search for a competent, passionate, and happy colleague who will help us deliver the company's brand promise:

The Best For You!

We are hiring for:

DIGITAL MEDIA STRATEGIST

The Digital Media Strategist will be responsible for developing and executing comprehensive digital media strategies to boost our brand’s online visibility and engagement. This role involves creating compelling content for all digital assets, managing social media interactions, and optimizing digital campaigns. The ideal candidate is a creative thinker, a skilled communicator, and an analytical problem solver.

COMPETENCIES

Content Creation - Proficiency in using various content creation tools, including intermediate graphic design and video editing software.

• Develop high-quality, engaging, and visually appealing content for various digital platforms including social media pages and websites.
• Collaborate with the design team to create multimedia content such as videos and images.
• Ensure all content aligns with brand guidelines and maintains a consistent tone and visual style.

Social Media Management - Engages with the community and manages interactions professionally.

• Manage and monitor all social media accounts (e.g., Facebook, Instagram, Tiktok, Youtube) and engage with the online community.
• Respond to inquiries and comments in a timely and professional manner.
• Facilitate potential sales from those coming from inbox messages.
• Schedule and publish posts, ensuring optimal timing and frequency to maximize reach and engagement.

Website Management - Demonstrates strategic thinking in optimizing website performance. · Oversee the management and updating of the company website.

• Ensure website content is current, relevant and engaging.
• Work with web developers to improve site functionality and user experience.

Digital Media Strategy Development - Uses data to make informed decisions and improve social media engagement and reach.

• Develop and implement comprehensive digital media strategies to achieve business goals.
• Create and manage a detailed social media content calendar to ensure consistent and timely posting across all platforms
• Conduct market research and competitor analysis to identify trends and opportunities.
• Plan and execute social media campaigns, including content calendars and promotional initiatives.

Analytics and Reporting - Independently analyzes digital media data and generate meaningful reports.

• Track and analyze key performance metrics to evaluate the success of digital campaigns.
• Prepare detailed reports on social media and content performance, providing insights and recommendations for improvement.
• Monitor website analytics and make data-driven decisions to enhance site performance.
• Utilize analytics tools to inform strategy adjustments.

Effective Collaboration - Cascades instructions, coordinating activities, and support smooth workplace communication.

• Work closely with all marketing teams to align digital strategies with overall marketing objectives.
• Coordinate with other business units and their departments to ensure consistent messaging and support broader business initiatives.
• Stay up-to-date with industry trends, emerging technologies, and best practices in digital media.

Community Engagement - Independently manages community interactions and engagement activities.

• Foster and grow online communities by actively engaging with followers and building relationships.
• Create content to increase community engagement

Crisis Management - Independently manages digital media crisis response with minimal supervision

• Coordinate with internal teams to gather information and respond to the crisis on social media
• Develop and implement initial social media crisis response plans

Qualification Standards

Education

• Bachelor’s degree in Marketing, Communications, or any business related courses.

Others

• Has great eye for visuals and designs
• Strong understanding of digital marketing principles and social media platforms.
• Excellent written and verbal communication skills.
• Knowledge in content creation tools (e.g., Adobe Products, Canva) and social media management insight tools.
• Analytical mindset with the ability to interpret data and make data-driven decisions.
• Creative thinking and problem-solving skills.
• Ability to multitask and manage multiple projects simultaneously.