Director of ECommerce

More than a decade ago, Ledge introduced America to the first-in pool chaise and modern design forward furniture for a more compelling outdoor living experience. Today the award-winning brand is recognized as the in-pool and poolside leader, adopted by discerning homeowners and five star resort and residential properties around the world.

Our continued success is very much a consequence of our team members, the Ledge culture of collaboration and innovation, and our unwavering belief in the importance of design distinction in everything we do.

Job Overview:

At Ledge, we believe outdoor spaces are not just extensions of the home—they're living works of art. As pioneers in the premium in-pool and poolside product design space, our mission is simple yet powerful: to help our customers manifest their identity by elevating their approach to outdoor living.

As the Director of eCommerce at Ledge, you’ll lead the vision, strategy, and execution of our D2C eCommerce business. You will be responsible for driving growth, optimizing the digital customer experience, and owning the performance of our online sales channel. This role requires a blend of strategic thinking, operational excellence, and hands-on management of people, platforms, and processes. You’ll oversee the full digital sales funnel—from product setup to customer conversion—and work cross-functionally to ensure we meet revenue goals and deliver a premium brand experience.

Key Responsibilities:

• eCommerce Strategy & Growth
  • Own and drive the eCommerce roadmap to support revenue and conversion goals
  • Analyze website traffic, funnel performance, and conversion data to inform digital strategy
  • Collaborate with the Marketing, Sales, and Product teams to align promotions, campaigns, and merchandising strategies
• Digital Experience Management
  • Lead ongoing improvements to UX/UI across BigCommerce and WordPress platforms
  • Ensure consistent product storytelling, brand standards, and visual presentation across all digital touchpoints
  • Oversee website content, merchandising, navigation, SEO, and on-site search performance
• Operational Excellence
  • Manage product lifecycle setup online (SKUs, pricing, product options, images, and shipping settings)
  • Ensure product availability, pricing accuracy, and inventory alignment across systems
  • Work closely with the Web Developer, IT, and CX teams to ensure site functionality, security, and speed
• Team Leadership
  • Manage and mentor the eCommerce team, currently including 2 direct reports
  • Develop team structure, roles, and responsibilities as the channel scales
  • Collaborate with our private equity partners and internal leadership on growth initiatives
• Technology & Tools
  • Champion the integration and optimization of key eCommerce tools and platforms (BigCommerce, WordPress, analytics tools, etc.)
  • Ensure smooth digital operations in collaboration with IT and backend teams (including Celigo, ERP integrations)

•  7+ years of experience in eCommerce, with 3+ years in a leadership or strategic role
• Proven success in driving online revenue and conversion in a D2C business
• Strong technical understanding of eCommerce platforms, ideally BigCommerce and WordPress
• Experience managing digital merchandising, A/B testing, and performance analytics
• Excellent cross-functional collaboration and communication skills
• Strategic thinker with a hands-on mindset
• Passion for delivering best-in-class digital customer experiences
• Experience in premium or luxury consumer goods
• Familiarity with NetSuite, Celigo, and digital automation tools
• Previous leadership experience in a high-growth or private-equity-backed business

At Ledge, we value diversity and inclusion and are committed to providing equal employment opportunities to all individuals. We offer a competitive salary, benefits package, and the opportunity to work with a dynamic team in a positive and supportive work environment.