A. Sales and Penetration1. Deliver sales targets for his section2. Regular coverage of the universe of accounts in his assigned area, in alignment with his monthly coverage plan.3. Achieve productivity targets in his area ensuring that 80% of his account universe purchases monthly4. Identify and open new or potential accounts in his coverage area5. Distribute the target SKU assortment for specific store types and channels as aligned by Shell6. Introduce and sell in new products to target accounts7. Quality execution of the standard selling procedures for Shell Lubricants, including use of selling tools and systems deployed by Shell8. Execution of trade initiatives and programs deployed by the distributor and Shell9. Report competitor activities that may impact sales for Shell lubricantsB. Collections1. On time collection of trade receivables based on approved credit terms for his accounts2. Complete collection of trade receivables based on invoice, reconciling any deductions and providing supporting documents for these.3. Provide immediate information on potential trade risks that may lead to bad debts among his covered accountsC. Customer Service1. Coordinate with logistics to ensure that orders are delivered based on the quantity and delivery schedule committed to the trade2. Address account concerns involving the products, programs or services offered3. Elevate trade concerns that he cannot address to his Distributor Sales Supervisor and/or Operations Manager
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