e-Commerce Manager

Tidal is a Direct Placement Agency that helps job seekers offer job opportunities for real job growth. We work with stable, responsible businesses experienced in remote hires and are excited to welcome international team members. Tidal is owned and operated by consumer brand owners and operators. We have offshore team-building experience and aim to help businesses leverage global talent.

Simplified Objective:

Optimize marketing spend and lead channel/category growth.

Key Metrics:

Conversion Rate (CVR)

Add-to-Cart Percentage (ATC %)

Units Per Order (UPO)

Email/SMS Capture

Development Timeline

Key Responsibilities:

Enhance Online Store Usability: Improve the usability and effectiveness of our online store.

Manage daily & monthly reporting dashboards to facilitate a greater understanding of online store performance, and assist in sharing insights with key stakeholders

Boost Conversion Metrics: Increase conversion rate, UPO, and retention metrics across all business areas.

Manage Development: Oversee developers to improve website speed, user experience (UX), and overall performance.

Optimize 3rd Party Apps: Research, implement, and optimize third-party applications; analyze ROI and renegotiate rates as necessary.

Inspect Website Elements: Review landing pages, product information, checkout options, and other website-related systems to ensure visual appeal, accuracy, and ease of use.

Configure Payment & Promotions: Ensure correct configuration of payment options and promotional tabs.

Product Merchandising: Optimize product merchandising to maximize conversion and sell-through.

Customer Reviews: Upload and analyze customer product reviews.

Sales Data Analysis: Analyze sales data to forecast future sales and stock requirements.

Pulling daily revenue & engagement metrics on active running tests

Use analytics, metrics, and various technologies/tools to analyze campaign results, successes, and KPIs

Traffic Analysis: Utilize Google Analytics to analyze website traffic, optimize customer experience, and reduce customer drop-offs.

A/B Testing: Conduct A/B testing of new and existing site features and content with internal developers.

SEO Collaboration: Collaborate with SEO specialists to boost the online presence of our website.

Returns Monitoring: Liaise with Customer Service and Logistics teams to monitor and analyze returns.

Sales Reporting: Prepare and present online sales reports by brand and country.

Promotional Calendar Development: Work closely with the Paid Media Manager to develop promotional calendars, including discounts, gifts with purchase, and free shipping offers.

Consumer Insights: Provide insights and feedback on end consumer demographics to department heads.

Trend Research: Stay informed about current e-commerce design trends and competitor activities.

Software/Platforms/Tools:

Shopify

Google Analytics

Qualifications:

Bachelor's degree in Marketing, Business Administration, or a related field

Minimum 3 years of freelancing experience

Strong understanding of web analytics and KPIs.

Proficient in Google Analytics and other analytical tools

Proficient in Google Sheets / Excel

Excellent project management skills.

Strong attention to detail and ability to multitask.

Excellent communication and collaboration skills.