Email Marketing Executive (Homebased)

Job Description

• Executing digital campaigns (email marketing campaigns & automation as primary channels on Active Campaign, may involve Mailchimp)
• Managing the firm’s email marketing and automation system, (Active Campaign) and leading on list and data cleansing management.
• Creation and implementation of best practices email marketing tactics and utilising automation functionality for lead nurture and lead generation.
• Optimising and creation of sequences and funnels that help grow and leverage our existing database.
• Crafting engaging email content using strong copywriting and editorial skills for targeted digital campaigns with our key audiences firmly in mind.
• Creating, reviewing and monitoring email campaign templates,

conducting AB testing
making suggestions for continual digital marketing improvement based on best practice & analytics.

• Improving and maintaining a good sender reputation for email campaigns, and leading on data continual cleansing tactics to ensure mailing lists are of a high data integrity.
• Ensuring consistent branding across all digital campaigns including email marketing content acting as a brand ambassador for the firm.
• Designing email marketing image assets to a high quality in accordance with the company’s brand guidelines.
• Ascribe to data-driven marketing.
• Ability to work to and track agreed digital KPI’s.
• Regular reporting and analytics of data to monitor, plan and improve digital marketing activity across all email
  marketing channels and campaigns with a view of driving user engagement and lead generation.
• Provide email marketing benchmarks for open rate, click rate and undeliverable rate, and execute the
  continual improvement of these metrics.
• Acquire insight in online marketing trends and keep strategies up-to-date.

Qualifications

• Professional/Business level of English
• 2+ years digital marketing experience
• BSc/BA in marketing or relevant field
• Experience with Active Campaign
• Experience with CRM and data management
• Proven track record of delivering and managing multi-channel marketing campaigns.
• Excellent understanding of digital marketing concepts and best practices including lead generation, lead
• nurture, user experience optimisation and multi-channel automated and integrated campaigns.
• Experience of successful email campaigns and creating automated sequences.
• Skills and experience in creative content writing
• Good working of Adobe Creative Suite or Canva

Additional Information

Location: Homebased
Working schedule: Monday to Friday (Nightshift)
Must have a good internet connection at home with at least 20MBPS