Email Marketing Specialist

Responsibilities:

• Create campaign emails. This involves designing and developing compelling email content that effectively communicates the intended message to the target audience.

• Proofreading emails is another crucial aspect of the job. You will need to carefully review each email before sending it out to ensure clarity, grammar accuracy, and proper spelling.

• Attribution tracking is an important task that involves monitoring and analyzing the performance of email campaigns. By using specialized tracking tools, you will be responsible for tracking metrics such as open rates, click-through rates, conversions, and other relevant engagement indicators.

• Monitoring the checklist and audience is also a significant responsibility. This includes managing the subscriber list, segmenting the audience based on various criteria (demographics, behavior, preferences), and ensuring that the email content is tailored to each segment. Regularly updating and maintaining the email database is crucial to ensure accurate targeting and deliverability.

Qualifications:

• Good written and verbal English communication skills are essential for an email marketer.
• Proficiency in any marketing automation technology such as Marketo, Klaviyo, Mailchimp, Act-on, Campaigner, Eloquaand Pardot.
• Having familiarity with various tools used in email marketing is advantageous. This includes knowledge of HTML and CSS.
• Strong project management skills.
• Attention to details