Number of Applicants
:000+
SUMMARY
The Marketing Operations Specialist reports to the Director of B2C Marketing Operations. This position is responsible for end-to-end execution of all B2C email campaigns, including both transactional and marketing campaigns. This role is also responsible for building HTML email templates, configuring audience segmentation and targeting based on strategy provided by marketing teams, tracking and reporting of all campaigns, manual opt-out/unsubscribes, and configuration of the CRM platform to achieve marketing goals.
PRIMARY RESPONSIBILITIES
REQUIRED KNOWLEDGE/SKILLS/ABILITIES
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