GHL Administrator, Automation Specialist & Website Editor

ADDMORE is seeking a highly organized and technically skilled GoHighLevel (GHL) Administrator with strong experience in automation, CRM configuration, workflow logic, and marketing operations, combined with website editing skills on the Duda platform. The ideal candidate also brings hands‑on experience with Outplay, Seamless.AI, and AI‑driven sourcing or automation tools to support outbound, lead management, and operational efficiency.

This role is central to maintaining clean systems, building reliable automations, supporting outbound campaigns, and ensuring our digital assets remain accurate, functional, and aligned with ADDMOREs brand and delivery standards.

Key Responsibilities:

GoHighLevel (GHL) Administration

• Configure CRM pipelines, custom fields, tags, user roles, and account architecture.
• Build, test, and optimize workflows, triggers, automations, and conditional logic.
• Manage calendars, appointment scheduling, round‑robin assignments, and reminders.
• Create and maintain email/SMS templates, nurture sequences, and campaign automations.
• Integrate GHL with external tools (Zapier, webhooks, APIs, forms, calendars, etc.).
• Maintain clean data hygiene, naming conventions, and documentation.
• Build dashboards and reporting for lead flow, pipeline health, and performance metrics.

Outbound Automation (Outplay, Seamless.AI, AI Tools)

• Configure and manage Outplay sequences, tasks, multichannel outreach, and automation logic.
• Use Seamless.AI to source, enrich, and verify prospect data for outbound campaigns.
• Maintain clean lead lists, enrichment workflows, and data syncing between systems.
• Build automated outbound workflows that integrate GHL Outplay Seamless.AI.
• Use AI tools to support:
• Lead scoring
• Prospect research
• Message personalization
• Data enrichment
• Workflow optimization
• Monitor campaign performance and recommend improvements based on data insights.
• Ensure compliance with email deliverability best practices and domain authentication (SPF/DKIM/DMARC).

Duda Website Editing

• Update and maintain website pages, content, images, and layouts using the Duda platform.
• Build new pages or sections based on wireframes or brand guidelines.
• Ensure mobile responsiveness, accessibility, and consistent styling.
• Implement tracking pixels, forms, pop‑ups, and integrations with GHL and outbound tools.
• Conduct routine site audits to ensure accuracy, functionality, and performance.

Operational Support

• Document processes, workflows, and system configurations.
• Provide technical support to internal teams and clients regarding GHL, Outplay, and Duda.
• Assist with onboarding new clients into GHL and outbound systems.
• Support continuous improvement initiatives to streamline operations and reduce manual work.

Required Skills & Experience

• Minimum of 3 years of experience as a GoHighLevel Administrator.
• Strong understanding of CRM structure, workflow logic, and automation best practices.
• Hands‑on experience with Outplay (sequences, tasks, multichannel outreach).
• Experience using Seamless.AI for sourcing, enrichment, and list building.
• Familiarity with AI‑driven tools for research, enrichment, and automation.
• Website editing experience on the Duda platform.
• Experience with integrations (Zapier, webhooks, APIs).
• Strong attention to detail, documentation habits, and organizational skills.
• Excellent written and verbal communication skills.

Preferred Qualifications

• Experience supporting agencies, consultants, or service‑based businesses.
• Knowledge of outbound sales workflows and SDR operations.
• Basic design skills (Canva, Figma).
• Understanding of analytics tools (GA4, Meta Pixel, LinkedIn Insight Tag).
• Familiarity with offshore or distributed team environments.

Success Traits

• Systems thinker with a structured, methodical approach.
• Proactive problem solver who anticipates issues before they escalate.
• Comfortable working in a fast‑paced, detail‑driven environment.
• Committed to accuracy, documentation, and operational excellence.
• Collaborative mindset with a willingness to support multiple teams.

Working Conditions

• Remote role
• Must have reliable internet and a professional workspace.