Google Ads Specialist (DM0001)

JOB OVERVIEW

The main focus of the role will be managing, sustaining and growing paid search so we are looking for someone with experience and ambition in this area, and the role will also include some exposure to paid ad campaigns on Google Display Network and other ad networks as and when required.

DUTIES AND RESPONSIILITIES

• Conceptualizing and setting up advertising campaigns using the Google Ads platform such as but not limited to Google Search, Google Display Partners, and Google Mobile Ads

• Optimization and A/B testing of Google Ads to be run to increase efficiency, effectivity, and reduce cost

• Leads the collection and preparation of data through efficient data management, analysis, and visualization that will help and support operations and marketing campaigns. Data analytics reports to be shared in a weekly and monthly basis.

• Conducting regular research on keywords along with the curation and generation of a list of keyword phrases for Google Adwords

• Ability to conduct geo-targeting, demographic targeting, identification of audience, remarketing, and management of an effective conversion rate

• Effectively and efficiently lower cost per click and cost per lead/sale while balancing proper brand direction and voice

• Constantly finding innovative ideas that will help create better awareness, engagement, and traction for the company

QUALIFICATIONS:

• Minimum 4 years of experience or more in creating and managing Ad campaigns
• Have strong English speaking and writing skills (preferably exp in Australian/English writing)
• Have an understanding of the Australian market (preferred)
• Creating and managing Google Search Ads/text ads
• Creating and managing Google Ads for E-commerce websites
• Google Shopping Ads
• Google Display Ads
• Knowledge with Google Analytics
• Generating reporting and able to explain performance of a campaign in detail when the client needs it
• Proven track record/portfolio of building success and increasing conversions with Ads campaigns
• Knowledge on Digital Marketing overall is a bonus (e.g. SEO, social ads, websites, etc.)

• Candidates should be an expert in Google Analytics – can read and understand the data and do forecasting
• Analytical thinker and outspoken
• ROI focused and can strategize well