Go-To-Market Senior Manager

About GoTyme

GoTyme is a joint venture between the Gokongwei Group, one of the biggest conglomerates in the Philippines, and the Singapore-headquartered digital banking group Tyme. This venture combines the trusted Gokongwei brand, customer base, and distribution ecosystem with Tyme’s globally proven digital banking technology and hands-on experience building South Africa’s leading digital bank, TymeBank, one of the fastest-growing digital banks in the world today.

At GoTyme, we have embarked on a journey to democratize financial services and bring next-level banking to the Philippines. We seek individuals who share our belief that the game is worth changing, to join our growing team of GoTymers as we build, launch, and scale a bank that empowers all Filipinos to navigate a path to financial freedom.

About the role

We are looking for a GTM Senior Manager / Lead to translate market, customer, and performance insights into sharp strategic bets and executable plans. This role bridges leadership, product, marketing, sales, operations, finance, and risk — ensuring we focus on the right opportunities, design winning propositions and GTM strategies, and deliver against a clear, prioritized roadmap. By owning high-impact initiatives, defining what success looks like, and driving alignment across teams, this role helps the business grow in a disciplined, data-driven and scalable way.

Market & Insight

Understand the market, competition, customers, and internal performance to inform strategic choices.

• Run market and competitor scans, benchmarks, and trend analyses


• Lead customer / user research, segmentation, and JTBD studies


• Size opportunities and assess commercial potential of product ideas


• Monitor market signals and translate them into strategic implications

Strategic Planning & Prioritization

Turn insights and vision into clear strategic choices, focus areas, and investment priorities.

• Define strategic options and recommendations for leadership


• Build business cases and scenario analyses


• Co-create and refine OKRs and key success metrics


• Prioritize initiatives and support annual / quarterly planning

Strategic Initiatives & Execution

Own the strategic initiative portfolio and orchestrate cross-functional execution.

• Maintain and update the strategic roadmap and initiative portfolio


• Design, launch, and interpret experiments to validate strategic hypotheses


• Lead or support cross-functional strategic initiatives with clear milestones and owners


• Track progress, manage risks and dependencies, and align key functions

GTM Planning & Enablement

Design how we win in the market through clear value propositions, targeting, and go-to-market motions.

• Define value propositions, bundles, pricing, and target segments


• Build GTM strategies for B2B distribution and B2C adoption


• Partner with Marketing, Product, and Sales on launch plans and GTM materials


• Train and enable internal teams; support lifecycle marketing on positioning and messaging

Performance Management & Analytics

Define what success looks like, measure it, and drive performance insights and interventions.

• Define KPIs, targets, and measurement frameworks


• Analyze adoption, engagement, satisfaction, and funnel performance


• Build and maintain dashboards / scorecards with Data / Finance


• Recommend optimizations and support P&L and unit economics analysis

Stakeholder Management & Communication

Drive alignment and decisions by communicating strategy clearly and managing stakeholders effectively.

• Prepare executive-level narratives (decks, memos, briefs)


• Turn complex analyses into simple, compelling stories for senior leaders


• Facilitate strategy reviews, decision forums, and cross-functional workshops


• Manage expectations, align stakeholders, and help resolve trade-offs

Must haves

• Bachelor’s degree in Business, Engineering, or a related field


• 5+ years of experience in strategy, product, or product marketing, preferably in a digital-first or fintech environment


• Proven track record of launching products and driving customer adoption


• Experience with B2B & B2C environments


• Strong storytelling, presentation, and executive communication skills


• Ability to break down complex problems and articulate clear decisions and trade-offs


• Experience working cross-functionally with Product, Sales, Marketing, Finance, Operations, and Data teams


• Analytical mindset with the ability to use data to inform decisions, strategies, and recommendations