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Growth & Commercial Marketing Specialist

Job Description - Growth & Commercial Marketing Specialist


About the Role: 
We are looking for a Growth & Commercial Marketing Specialist to lead and execute marketing initiatives across Singapore and Malaysia, with a focus on driving awareness, engagement, and conversion across channels.
This role is responsible for developing and implementing brand initiatives that generate demand and support drive-to-retail strategies, while managing day-to-day execution across social media, e-commerce platforms, and marketing campaigns.


Key Responsibilities: 
  • Execute marketing initiatives to drive brand awareness, engagement, and demand
  • Plan and lead product launches and campaign rollouts across Singapore & Malaysia
  • Align with internal stakeholders (sales, ecommerce, design, customer service) on promotions, campaigns, and marketing assets
  • Plan, coordinate, and publish content across social media and digital platforms
  • Manage content calendars and ensure consistent brand presence across channels
  • Drive growth in social media engagement and community
  • Develop campaign and promotional materials in collaboration with designers and partners
  • Support partnerships, collaborations, and brand initiatives
  • Maintain and update digital storefronts (e.g. Shopee, Lazada, website, Amazon), including product listings, visuals, and promotional setups
  • Monitor key e-commerce metrics such as traffic, conversion, and reviews, and support ongoing optimization
  • Track and report on campaign and channel performance, translating insights into actionable improvements
  • Support internal teams with marketing materials, product information, and basic brand training when required

What We're Looking For:
  • 2 years of experience in a marketing role, preferably in retail, consumer, or e-commerce environments
  • Proven ability to manage multiple projects and priorities in a fast-paced setting
  • Hands-on and execution-driven, with strong follow-through
  • Good understanding of how marketing efforts contribute to overall business performance
  • Organized, proactive, and able to work effectively across teams
  • Able to balance creative thinking with data-driven decision making



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