Growth & Marketing Strategist

Palm Element Limited is looking for a creative, analytical, and results-driven Growth & Marketing Strategist to support the growth of GIG Rewards and KONEK.

The ideal candidate is passionate about growth marketing, digital products, consumer engagement, and emerging technologies. You will help develop and execute strategies that drive brand awareness, user acquisition, activation, engagement, and retention across digital channels.

This role combines marketing strategy, campaign execution, data analysis, experimentation, and AI-assisted marketing. You will work closely with Product, Operations, Creative, Business Development, and Management to identify growth opportunities and turn insights into measurable marketing initiatives.

Growth & Marketing Strategy

• Develop and execute marketing and growth strategies for GIG Rewards and KONEK.
• Identify opportunities to increase user acquisition, activation, engagement, retention, and reactivation.
• Develop go-to-market strategies for new campaigns, promotions, product features, and partnerships.
• Analyze the customer journey and conversion funnel to identify opportunities for growth.
• Develop customer segmentation and targeted marketing strategies for different user groups.
• Identify new acquisition channels, partnerships, and growth opportunities.
• Plan and conduct marketing experiments and A/B tests to improve campaign performance.

Digital Marketing & Campaigns

• Plan and execute integrated campaigns across social media, websites, email, communities, paid channels, and other digital platforms.
• Develop campaign concepts, messaging, audience targeting, and channel strategies.
• Support rewards campaigns, promotions, product launches, partnerships, and user acquisition initiatives.
• Manage marketing calendars, campaign timelines, budgets, deliverables, and publishing schedules.
• Coordinate with internal teams and external partners to ensure effective campaign execution.

Content, Brand & Community

• Develop content and communication strategies that support brand awareness and growth objectives.
• Create or oversee marketing copy, social media content, newsletters, presentations, and campaign materials.
• Work with Creative and Multimedia teams to produce graphics, videos, and other digital assets.
• Monitor audience conversations, feedback, engagement, and emerging trends.
• Maintain consistent brand positioning, messaging, and communication across platforms.
• Develop initiatives that encourage community participation and strengthen user engagement.

AI-Assisted Marketing & Automation

• Use ChatGPT, Claude, Gemini, Canva AI, and other AI tools for research, ideation, campaign development, content creation, and analysis.
• Build AI-assisted workflows that improve marketing productivity and campaign execution.
• Identify opportunities to automate repetitive marketing processes.
• Use AI to analyze audience behavior, campaign performance, and market trends.
• Explore emerging AI and marketing technologies that can support business growth.

Analytics & Growth Performance

• Monitor user acquisition, activation, engagement, conversion, retention, and campaign performance.
• Establish and track relevant marketing and growth KPIs.
• Use tools such as Google Analytics 4 (GA4), Looker Studio, Google Search Console, and other analytics platforms.
• Analyze campaign and customer data to identify trends, opportunities, and areas for improvement.
• Prepare regular growth and marketing performance reports for Management.
• Translate data into actionable recommendations and future growth initiatives.
• Evaluate campaign ROI and recommend adjustments to improve marketing efficiency.

Cross-Functional Collaboration

• Work closely with Product, Operations, Creative, Business Development, Data, and Management teams.
• Provide marketing and customer insights that can support product and business decisions.
• Coordinate with agencies, creators, influencers, suppliers, and business partners when required.
• Participate in product launches, campaign planning, brainstorming, and growth initiatives.
• Support other strategic marketing and business development projects as assigned.

• Ownership and hands-on experience in developing growth strategies for GIG Rewards and KONEK.
• Exposure to the full customer lifecycle—from acquisition and activation to engagement and retention.
• Experience working with real-world rewards, loyalty, and consumer-focused digital products.
• Opportunity to experiment with AI-powered marketing, automation, analytics, and growth strategies.
• Cross-functional experience working with Product, Operations, Creative, Data, and Business teams.
• Opportunities for professional growth within Palm Element Limited.