Growth and Performance Marketing Lead - #34959

As a Growth & Performance Marketing Lead, you will be responsible for building and scaling the company’s long-term paid acquisition engine, with a strong focus on lead generation through Meta Ads and Google Ads. You will own performance marketing end-to-end, including strategy development, campaign execution, creative testing, and landing page optimization, all aimed at driving measurable, high-quality leads.

You will also lead systematic experimentation and growth sprints, leveraging data-driven insights to continuously improve campaign performance and funnel efficiency, while collaborating cross-functionally to ensure alignment between creative, web, and CRM efforts.

Duties and Responsibilities:

A. Paid Acquisition Ownership

• Own and manage paid acquisition efforts across Meta Ads and Google Ads (Search and Performance Max as needed)
• Develop and execute performance marketing strategies aligned with lead generation goals
• Manage targeting, retargeting, exclusions, negative keywords, bidding strategies, and budget pacing

B. Growth Strategy & Sprint Planning

• Set weekly growth sprints including:

o   Testing roadmap

o   Budget allocation

o   Creative briefs

o   Landing page optimization priorities

• Drive systematic experimentation to improve campaign performance and funnel efficiency

C. Campaign Build & Optimization

• Build, launch, monitor, and optimize campaigns to maximize qualified leads
• Continuously test new angles, audiences, creatives, and bidding strategies
• Ensure testing velocity through regular launch of new ad variations and concepts

D. Cross-functional Collaboration

• Partner with the Creative Producer to develop and launch at least 10 new creatives per week (new angles and variations)
• Partner with the Web Development & CRM Specialist to improve landing page conversion rates and form completion performance

E. Tracking, Analytics & Reporting

• Maintain tracking quality assurance including pixels, GA4 / GTM events, and form tracking
• Oversee performance dashboards to ensure accurate reporting
• Deliver weekly performance updates outlining:

o   What happened

o   Why performance shifted

o   Recommended next actions

F. Key Performance Indicators (KPIs):

• Qualified leads per month
• Cost per Qualified Lead (CPQL)
• Landing page conversion rate (Landing Page to Lead)
• Lead-to-booked-call rate (if tracked)
• Testing velocity (number of new angles / ads launched weekly)

Must-have Skills / Qualification:

• 5+ years of experience in performance marketing (lead generation experience required)
• Strong proficiency in Meta Ads and solid Google Ads fundamentals
• Experience managing meaningful monthly advertising budgets
• Demonstrated ability to implement systematic testing frameworks
• Highly data-driven with the ability to clearly explain performance movements and trends.
• Comfortable owning KPIs beyond cost per lead, including lead quality and downstream funnel outcomes
• Good written and verbal English communication skills with the ability to collaborate with cross-functional teams

Advantageous or Nice-to-Have Skills/Experience:

• Bachelor’s degree in marketing or related field
• Experience in finance, loans, or insurance lead generation
• Familiarity with GA4, GTM, and CRM attribution
• Experience in landing page optimization and conversion rate optimization (CRO)